AEW Debuts A$AP Ferg’s ‘New Level’ as Theme for Kofi and Austin Creed

Former WWE superstars Kofi Kingston and Xavier Woods—now performing under the new ring names Kofi and Austin Creed—officially debuted in All Elite Wrestling at AEW All In: London, arriving as a brand-new faction named The New Level and walking out to A$AP Ferg’s hit track “New Level” alongside Swerve Strickland.

The Bottom Line:

  • Kofi and Creed debuted at AEW All In at Wembley Stadium, entering as the wild-card participants in the Trios Championship Roulette Royale.
  • The duo departed WWE in May following contract negotiations, leaving behind The New Day moniker and intellectual property.
  • Now known as The New Level, they have aligned with Swerve Strickland and Prince Nana to anchor AEW’s stacked tag and trio division.

A High-Stakes Wembley Debut

It is a completely new era for two of professional wrestling’s most decorated modern veterans. During Sunday’s AEW All In event at Wembley Stadium in London, Kofi and Austin Creed made their promotional debut, stepping into the ring as part of a high-stakes Trios Championship Roulette Royale match that spanned the Buy-In preshow and the main card. According to reports from WrestlingAttitude.com, the duo arrived as the unannounced wild-card entrants for Swerve Strickland, sending the massive stadium crowd into a frenzy.

AEW Debuts A$AP Ferg's 'New Level' as Theme for Kofi and Austin Creed
Photo: wrestlingattitude.com
From Instagram — related to debuts ferg level theme, Kofi Austin Creed AEW All In

Here is the kicker: instead of easing into the roster with standard singles matches, they immediately positioned themselves at the top of the card. Prince Nana physically assisted Kofi during the chaotic battle royale to ensure his feet didn’t touch the floor—a nod to what has been seen from Kofi at Royal Rumbles—before the group successfully answered the challenge laid down by former AEW World Champion “Hangman” Adam Page, Bandido, and Brody King. Billed officially as The New Level, the trio entered to A$AP Ferg’s “New Level” featuring Future, signaling an immediate tonal shift from their family-friendly WWE past.

Element Detail
Event AEW All In: London
Venue Wembley Stadium
New Team Name The New Level (Kofi & Austin Creed)
Theme Song “New Level” by A$AP Ferg feat. Future
Faction Alignment Swerve Strickland & Prince Nana

Leaving WWE and Rebranding for a Global Stage

The move to AEW marks the first time Kofi has worked outside of WWE since 2006, and the first time Creed has done so since 2010. Their departure in May came after the duo reportedly opted against taking a pay cut offered by parent company TKO just one year into a five-year contract. Because WWE retains the intellectual property rights to “The New Day,” the veteran competitors left behind their famous unicorn horns, pancake-throwing antics, and cereal branding to forge a more serious path.

An image collage containing 1 images, Image 1 shows The New Level
Photo: nypost.com

“It feels valid, validation to come over here from another universe and on our first night, on our first match, to be out there with such prestigious teams and look at us now,” Kofi shared in a backstage interview published on AEW’s social media channels. Their alliance with Strickland—who brands himself as “The Most Dangerous Man in AEW”—makes it clear that the newly minted trio intends to disrupt the promotion’s upper echelon. “We are gonna turn this whole s–t upside down,” Strickland warned during a backstage promo. “This is where the money is.”

Navigating AEW’s Stacked Division

The arrival of The New Level injects fresh momentum into an already crowded AEW tag team and trios landscape. The division is currently brimming with potential marquee matchups, ranging from clashes with The Elite (Kenny Omega, Matt Jackson, and Nick Jackson) to dream programs involving Adam Copeland, Christian Cage, the Motor City Machine Guns, the Hurt Syndicate, FTR, and the Bang Bang Gang.

Austin Creed & Kofi are ALL ELITE! | AEW All In: London

With their sights potentially set on upcoming events like AEW All Out in Chicago, Kofi and Creed enter this next chapter motivated to prove they possess plenty left in the tank following an unceremonious wind-down of their WWE tenure. Whether they pursue gold immediately or build rivalries through the autumn months, The New Level has instantly altered the competitive balance of professional wrestling.

How do you think Kofi and Creed will fare outside of the WWE machine? Will their gritty new persona with Swerve Strickland pay off in the long run? Jump into the comments below and let’s talk about it.

Photo of author

Marina Collins - Entertainment Editor

Senior Editor, Entertainment Marina is a celebrated pop culture columnist and recipient of multiple media awards. She curates engaging stories about film, music, television, and celebrity news, always with a fresh and authoritative voice.

AEW All In 2026 Review: Grades, Results, and Highlights

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.