Four years ago, Yellow Card Inc. was launched to power the cryptocurrency ecosystem in Africa. By the end of 2023, CEO Chris Maurice said his company is aiming for a $1 billion valuation. If this becomes reality, the company would become the next crypto-focused startup to become a unicorn in Atlanta.
Last year, crypto exchange firm Bakkt was valued at $2.1 billion following going public as part of a merger of special-purpose acquisition companies. There are at least six other startups that have hit the billion-dollar milestone, many of them in the past two years.
Last September, Yellow Card not only hit the one million customer mark in 16 African countries, but also closed a Series B of $40 million. It is probably the fastest growing cryptocurrency company on the continent. It therefore has important arguments to enable it to achieve its objective.
