The Shopping in Indonesia Movement has been launched by the Coordinating Minister for Economic Affairs represented by the Deputy for Coordination of Trade and Industry Ali Murtopo Simbolon, the Minister of Cooperatives and SMEs represented by the Assistant Deputy for Regions and Supply Chains Ali, the General Chairperson of HIPPINDO, Budihardjo Iduansjah, the Chairperson of the IRS Committee, Haryanto Pratantara and the Chairperson of the Harmoni Award, Fetty Kwartati in a series of events for the 2024 Indonesia Retail Summit.
The Association of Indonesian Retailers & Shopping Center Tenants (Hippindo) has successfully initiated the Just Shop in Indonesia Movement. The movement has been inaugurated by the Coordinating Ministry for Economic Affairs and the Ministry of Cooperatives and SMEs.
“The Shopping in Indonesia Aja Movement is an initiative of Hippindo and is welcomed by the Ministry. We hope this can strengthen domestic trade so that it has a significant impact on the national economy,” said Hippindo Chairman Budihardjo Iduansjah through an official statement, Thursday (5/9).
One of the main impacts is increasing domestic income by keeping foreign exchange in the country. By encouraging people to shop in the country, money will not flow abroad. MSMEs will also get more income so they can grow stronger.
“This must also be balanced by encouraging local products of higher quality so that people or foreign tourists will be more encouraged to spend their money in Indonesia. This certainly provides double benefits. In addition to driving the tourism sector, it also increases shopping tourism,” added Budi.
Similarly, marketing communications observer Ratna Puspitasari said the retail industry has the potential to continue to grow rapidly. The Belanja di Indonesia Aja movement will not only encourage the development of the retail sector, but also contribute positively to the Indonesian economy as a whole.
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As a pilot project, Belanja Di Indonesia Aja has collaborated with the Department of Industry, Trade, Cooperatives, Small and Medium Enterprises of DKI Jakarta Province by organizing the Jakarta International Investment, Trade, Tourism and SME Expo (Jitex) 2024.
Assistant Deputy for Regions and Supply Chains of the Ministry of Cooperatives and SMEs, Ali, explained that Belanja di Indonesia Aja is a continuation of the Proudly Made in Indonesia Movement launched by President Joko Widodo in 2020.
The program aims to support the local economy, especially the retail and MSME sectors which are the backbone of the Indonesian economy, contributing 61% of the national economy. (Z-11)
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Table of Contents
Boosting National Economy: The Shopping in Indonesia Movement
The Association of Indonesian Retailers & Shopping Center Tenants, also known as HIPPINDO, has taken a significant step towards strengthening the national economy by initiating the Shopping in Indonesia Aja movement. This movement, launched in collaboration with the Coordinating Minister for Economic Affairs and the Ministry of Cooperatives and SMEs, aims to promote domestic trade and increase domestic income by encouraging people to shop within the country.
The Launch of the Movement
The Shopping in Indonesia Aja movement was launched during the 2024 Indonesia Retail Summit, a series of events that brought together prominent figures from the retail industry, including the Coordinating Minister for Economic Affairs, the Minister of Cooperatives and SMEs, and the General Chairperson of HIPPINDO, Budihardjo Iduansjah [[1]]. The movement is an initiative of HIPPINDO, a non-profit organization that represents the interests of retailers and shopping center tenants in Indonesia [[2]].
The Benefits of Shopping in Indonesia Aja
The Shopping in Indonesia Aja movement is expected to have a significant impact on the national economy. By encouraging people to shop within the country, foreign exchange will be kept within the country, and MSMEs (Micro, Small, and Medium Enterprises) will receive more income, enabling them to grow stronger. Moreover, the movement is expected to drive the tourism sector and increase shopping tourism, providing double benefits to the economy [[1]].
Collaboration with Local Authorities
As a pilot project, Belanja Di Indonesia Aja has collaborated with the Department of Industry, Trade, Cooperatives, Small and Medium Enterprises of DKI Jakarta. This collaboration is expected to contribute positively to the development of the retail sector and the economy as a whole.
Industry Experts’ Views
Marketing communications observer Ratna Puspitasari has expressed her optimism about the potential of the retail industry to grow rapidly, citing the Shopping in Indonesia Aja movement as a key driver of this growth. Similarly, HIPPINDO Chairman Budihardjo Iduansjah has emphasized the need to balance the movement by encouraging local products of higher quality, which will encourage people and foreign tourists to spend their money in Indonesia [[1]].
Conclusion
The Shopping in Indonesia Aja movement is an innovative initiative that has the potential to strengthen domestic trade and increase domestic income. By promoting the movement, HIPPINDO aims to contribute positively to the national economy and support the growth of MSMEs. As the retail industry continues to grow, it is essential to balance the movement by encouraging local products of higher quality, which will drive the tourism sector and increase shopping tourism.
Reference:
Boosting National Economy: The Shopping in Indonesia Movement
The Association of Indonesian Retailers & Shopping Center Tenants, also known as HIPPINDO, has taken a significant step towards strengthening the national economy by initiating the Shopping in Indonesia Aja movement. This movement, launched in collaboration with the Coordinating Minister for Economic Affairs and the Ministry of Cooperatives and SMEs, aims to promote domestic trade and increase domestic income by encouraging people to shop within the country.
The Launch of the Movement
The Shopping in Indonesia Aja movement was launched during the 2024 Indonesia Retail Summit, a series of events that brought together prominent figures from the retail industry, including the Coordinating Minister for Economic Affairs, the Minister of Cooperatives and SMEs, and the General Chairperson of HIPPINDO, Budihardjo Iduansjah [[1]]. The movement
