AliExpress new e-commerce partner of UEFA Euro 2024 “has invested millions of euros to reward consumers”

2024-03-28 11:19:29

AliExpress becomes the official e-commerce partner of UEFA Euro 2024 and will offer special offers to “connect consumers with football”.

« We are happy to be one of the official partners of UEFA EURO 2024. As Europe prepares with enthusiasm to host this sporting event, we want to create even more sharing between football fans, with offers great deals on a huge selection of popular and trending products, plus interactive games and the chance to win prizes » exclaims Gary Topp, AliExpress commercial director for Europe, in a press release.

An international retail marketplace, AliExpress has achieved a great success by becoming the first official e-commerce partner of Euro 2024. With an investment of several million euros, the platform promises “discounted prizes in key categories, interactive games and the chance to win exclusive rewards, including match tickets”. A partnership that strengthens AliExpress’ investment strategy in Europe.

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