All marketers tell stories (Dunod “Hors collection”, 2022)

Page 0: Home Pages | Page 1 to 3: Seth Godin – Introduction | Page 5 to 21: Seth Godin – Highlights | Page 23 to 35: Seth Godin – Marketing, you know? | Page 37 to 68: Seth Godin – Step 1: the vision of the world and consumer references pre-exist marketing | Page 69 to 77: Seth Godin – Stage 2: Consumers only notice what changes and guess the rest | Page 79 to 86: Seth Godin – Step 3: the story begins with the first impression | Page 87 to 94: Seth Godin – Step 4: Good marketers tell stories we believe in | Page 95 to 105: Seth Godin – Examples of stories formulated according to worldviews | Page 107 to 123: Seth Godin – The bluff and the fraud | Page 125 to 135: Seth Godin – Step 5: Authentic Marketers Succeed | Page 137 to 148: Seth Godin – Competition in the universe of lies | Page 149 to 160: Seth Godin – Little extra n° 1: master storytellers and those who still struggle | Page 161 to 177: Seth Godin – Little extra n° 2: advanced practices | Page 179 to 181: Seth Godin – Little extra n° 3: the issue of trademarks… | Page 183 to 185: Seth Godin – Let’s recap… | Page 187 to 188: Seth Godin – And you, what is your story? | Page 189: Seth Godin – Dedication and thanks | Page 190: Ending pages.