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Allianz, the world’s leading insurance brand

by Alexandra Hartman Editor-in-Chief
• Allianz ranks 30th in the Brand Finance ranking, all sectors combined. • Allianz named the world’s leading insurance brand and one of the leaders in financial services. • Rated an extremely solid AAA-, the value of the Allianz brand is close to 39 billion euros. In the Global 500 report published by Brand Finance in 2022, a leader in brand strategy consulting, the Allianz brand takes 30th place in the ranking of the most powerful brands in the world. Allianz is also at the top of the 100 insurance brands operating internationally. This Brand Finance ranking confirms the


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