2023-10-30 04:18:00
Generative AI will be Amazon’s secret weapon this holiday season. The company uses data from its more than 160 million Prime subscribers to improve audience targeting and enable retailers to quickly create promotions. In addition to fast shipping and the usual discounts on Black Friday and Cyber Monday, the company is betting that targeted ads powered by artificial intelligence (AI) will attract more customers and advertisers to its platform.
1698641257
#Amazon #relying #artificial #intelligence #Christmas #business
