Americans will have the chance, in December, to win one of McDonald’s mythical gold cards, which allows them to eat in the chain’s restaurants at no cost.
The promotion, restricted to the United States, revolves around an old urban legend according to which various American personalities, such as billionaires Warren Buffet and Bill Gates, are holders of McGold cards entitling them to free meals in some or in all chain restaurants, as applicable.
Actor Rob Lowe also fueled the phenomenon by showing his golden card, obtained from a friend who owns six franchises, on the program “Jimmy Kimmel Live”. Former Vice President Mitt Romney had, for his part, claimed that his father held a card of the same kind.
From December 5, Americans from all walks of life can in turn try to obtain a McGold card. Every customer who purchases an item on McDonald’s menu through the chain’s app will automatically be entered into the contest, which ends on Christmas Day.
“Our fans are fascinated by the myth of the McGold Cards and whether they really exist. Now we’re making that legend a reality by giving them the ultimate Christmas gift,” enthused McDonald’s USA Director of Marketing and Customer Experience Tariq Hassan.
Three winners will be selected in the United States, and each of them will receive three additional cards to give to their loved ones, for a total of 12 McGold cards in play.
The cards will entitle their holder to pick up a meal at McDonald’s twice a week for a period of 50 years.