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an application to limit mass tourism



Video length: 2 min.


Article written by

N. Bidard, I. Sabourault, M. Justet, T. Souman, C. La Rocca, N. Corme, N. Thévenot, L. Saadi, A. Grenier-Comard

France 3

France Televisions

Last year, the Provence-Alpes-Côte d’Azur region saw an unprecedented influx of tourists. The Calanques site has therefore launched a communication campaign to limit the number of visitors. It has partnered with the Waze app, which could now change our destination.

How to avoid the over-frequentation of French tourist places, traffic jams around protected areas and to be preserved? In the calanque de Sormiou, near Marseille (Bouches-du-Rhône), some residents can no longer bear this influx which saturates the small roads. In an attempt to limit this mass tourism, the region Provence-Alpes-Côte d’Azur has joined forces with the application mobile GPS Waze.

Concretely, if the attendance gauge of a tourist site is exceeded, Waze will offer visitors another place in the vicinity. They will be able to go to a less known beach, or discover a less frequented hiking trail. This experiment was already tried last year, and was considered satisfactory. “Last year, it was 8% of motorists who agreed to change their visit plan, and this year, we hope to reach 10%“, Explain François de Canson, president of the Paca regional tourism committee. The device will be launched next July in eight national and regional parks in Paca.

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