Since Thursday, December 15, Chanel has been offering to discover an immersive exhibition dedicated to its most iconic perfumes. Entitled Le Grand Numéro, this experience offers a return to the brand’s olfactory icons.
Since last Thursday, Chanel offers an exceptional immersive exhibition at the Grand Palais, in Paris. The Haute Couture house invites the most passionate to discover its olfactory heritage, a visit far from being academic, but rather, as Chanel defines it, ” a travel “ The senses. The perfumes of the luxury brand will therefore be at the heart of a unique experience, with an aesthetic reminiscent of casinos, the circus and parties.
An immersive exhibition
For the occasion, Chanel puts its emblematic fragrance in the spotlight: the N°5. With its bottle as elegant as its muses, the N°5 is “the archetype of perfume”, “a magic formula” which carries within it “the French spirit par excellence”, emphasizes the house. Title The Big Numberthe exhibition also proposes to discover the most emblematic fragrances of the brand, from Coco Mademoiselle to Chance, via Les Exclusifs.
It is also an opportunity to highlight men’s fragrances, in particular Bleu de Chanel, whose Gaspard ulliel was the muse. In addition to the different spaces, events and sets dedicated to each creation, the house offers a “ multi-sensory immersive experience. The most curious can also slip into the shoes of Ernest Beaux, creator of N°5 to meet Gabrielle Chanel in person – or almost – thanks to virtual reality.
The exhibition of Ephemeral Grand Palacefree, is open to the public until January 9, 2023. Moreover, it is not the only exhibition currently dedicated to fashion in Paris, since until May 2023, followers of Maison Yves Saint-Laurent will be able to discover Goldwhich proposes to return to the most emblematic pieces of the creator, as well as his universe bubbling around gold.