As of August 27, 2026, Apple has modified developer proceeds for eligible apps and In-App Purchases to account for new regulatory burdens across African markets. In Morocco, authorities have introduced a 20% Value-Added Tax (VAT). Meanwhile, the Republic of the Congo has instituted an 18% VAT rate. Exhibit B of the Paid Applications Agreement is updating to reflect that Apple directly collects and remits these applicable taxes in both Moroccan and Congolese jurisdictions.
Global Tax Introductions and Regional Adjustments
Tanzania has raised its digital sales tax (DST) rate from 2% to 3%.
Automated Price Equalization Mechanics
Beginning September 14, 2026, app and In-App Purchase pricing will automatically update in Israel, Indonesia, Morocco, and the Republic of the Congo. This applies unless developers have specifically designated one of these regions as their base storefront.
Developers who set Israel, Indonesia, Morocco, or the Republic of the Congo as their base storefront will see zero price fluctuations in those specific regions. However, pricing on all other connected storefronts will dynamically shift to maintain equalization against that chosen base price. Auto-renewable subscriptions are explicitly excluded from these specific regional price adjustments. Furthermore, storefronts where developers exercise manual pricing control rather than relying on automated equalization will remain untouched.
Summary of August/September 2026 App Store Changes
- Morocco: 20% VAT introduced; automated price updates scheduled for September 14.
- Republic of the Congo: 18% VAT introduced; Apple to collect and remit.
- Tanzania: Digital sales tax rate increased from 2% to 3%.
- Israel & Indonesia: Subject to automated price equalization adjustments on September 14.
Developer Action Items in App Store Connect
The Pricing and Availability section within App Store Connect now displays these upcoming regional fluctuations. Developers retain the structural flexibility to manually override, alter, or fine-tune pricing for apps, In-App Purchases, and auto-renewable subscriptions at any time.
Apple has confirmed that localized translations of the updated Paid Applications Agreement will populate the official Apple Developer website within one month.
