Apple App Store EU Changes: What’s New?

Apple Reacts To The Eu’s Digital Markets Act With App Store Changes

Cupertino, California – In a significant shift, Apple is updating its App Store policies within the European Union to align with the Digital Markets Act (DMA). Announced today,June 27,2025,these changes aim to provide greater flexibility for developers while introducing a revised fee structure.

The move comes as the european Union increases pressure, compelling the tech giant to adapt its practices. What does this all mean for app developers and users in the EU?

Key Changes To App Store Policies

The updated rules apply to all developers offering apps in the EU, irrespective of whether they adopt alternative terms or stick with existing arrangements. Previously, apps were limited to a single static link to external websites, without tracking parameters or redirects.Those restrictions have been lifted.

New Freedoms For Developers

• Multiple Links: Apps can now include multiple links with tracking elements and redirects.
• External Promotion: Developers can promote products outside the App Store, including in other apps, marketplaces, or web views.
• Customizable Promotion: design your own UI for promotions.

moreover, the initial exit warning message displayed when a user clicks an external link in the App Store will not be repeatedly shown, enhancing user experience.

New App Store Fee Structure Explained

Apple has also unveiled a new fee structure for developers utilizing alternative distribution or payment methods. These changes add complexity to the cost landscape.

• First Installation Fee: A 6% fee applies to new users’ first installations during their first two months. This does not affect small developers or existing users.

Service Fee Tiers

• Basic Services (5%): Covers essential services like distribution and security.
• All Services (13%): Includes updates, reviews, recommendations, and marketing tools (reduced to 10% for small developers and long-term subscriptions).

For those using alternative methods, Apple is introducing a “Core Technology Fee,” which is a 5% sales fee for first installations exceeding 1 million per year through alternative payment methods.

Unlike the customary 15% or 30% sales commission, these new fees are categorized as “Service Fees,” covering specific functions and infrastructure, ensuring Apple maintains profits even when transactions occur outside their system. Apple plans to unify the model by 2026, transitioning to a purely sales fee-based system.

Apple’s Resistance And The Unavoidable Shift

Apple has expressed disagreement with the European Commission’s decision, arguing that the evolving terms and conditions complicate the process. The company retains the option to appeal untill july 2025.

Despite Apple’s resistance, significant changes to the App Store in the EU are imminent, promising long-term benefits for both developers and users.

Aspect	Old App Store Rule	New App Store Rule (EU)
External Links	One static link, no tracking	Multiple links, tracking allowed
Promotion	Limited to App Store	Promotion outside App Store allowed
New User Fee	N/A	6% for first install (first 2 months)
Service Fee	15-30% commission	5-13% service fee based on services

The Evolution Of App Store Policies

The changes being implemented by Apple highlight a broader trend of regulatory bodies worldwide scrutinizing the practices of major tech companies. The core aim of regulations like the DMA is to foster greater competition and innovation in the digital marketplace. Will these changes level the playing field for smaller developers?

Moreover,the decision by Apple is more than just a regulatory compliance exercise. Apple’s moves reflect a strategic adaptation to evolving market dynamics. By offering developers greater flexibility and control,while also introducing new revenue streams,apple is positioning itself to thrive in a changing regulatory landscape. As of 2024, the app economy is valued at over $500 billion globally, underscoring the significance of these policy shifts.

Frequently Asked Questions

• What specific changes are coming to the Apple App Store due to the Digital Markets Act?

  Apple is updating its App Store rules to comply with the EU’s Digital Markets Act (DMA). These changes include allowing multiple links within apps, promoting products outside the App Store, and customizing promotional shapes.

• How will these App Store changes impact app developers in the EU?

  Developers gain more freedom to promote their products outside the App Store and use customized promotional designs, potentially increasing reach and revenue.

• Are there new fees for developers using alternative payment methods in the App Store?

  Yes, new users face a 6% fee for the initial app installation for the first two months. The service fees are 5% for basic services and 13% for a thorough support package.

• When will Apple unify its App Store fee model following these changes?

  Apple plans to unify its fee model from 2026, switching to a purely sales fee-based system, known as the core technology fee.

• What does the ‘Core Technology Fee’ mean for developers and the App Store’s structure?

  The Core Technology Fee is a 5% charge on sales made through alternative payment methods promoted by the application for the first installations exceeding 1 million per year.

what are your thoughts on these changes to the App Store? Share your comments below!

How might the DMA affect the overall app experience for European iOS users in the long term?

Apple App Store EU Changes: What’s New and How It Impacts You

The landscape of the Apple App Store in the European Union is undergoing a significant transformation. Driven by the Digital Markets Act (DMA),thes EU regulations are reshaping how apps are distributed and how developers interact with their users. This article delves into these changes, explaining their implications for both users and developers.

Understanding the digital Markets Act (DMA)

The DMA is the driving force behind the alterations within the Apple ecosystem in the EU. Its primary objective is to foster competition and prevent large tech companies, frequently enough referred to as “gatekeepers,” from abusing their market dominance.For the App Store, this means opening up the ecosystem and providing more choices to users and developers.

Key Objectives of the DMA:

• Promoting Fair Competition: Preventing gatekeepers from favoring their own services and products.
• Enhancing User Choice: Giving users more control over their data and software options.
• Facilitating Innovation: creating a more level playing field for smaller developers to compete.

Major Changes in the Apple App Store EU

Several major changes are now in effect in the EU Apple App Store because of the DMA. These changes affect how apps are installed, how developers can market, and how users interact with their devices.

Sideloading and Alternative App Stores

Perhaps the most significant change is the allowance of sideloading of apps. This change permits users to install apps from sources other than the official App Store. This is a monumental shift for Apple, which previously strictly controlled all app installations. alternative app stores are now also permitted, giving users more alternatives when sourcing their apps.

Benefits of Sideloading and Alternative App Stores:

• More App Choices: Users can access a wider range of apps, including those not available in the official App Store.
• Developer Versatility: Developers have more freedom in distributing their apps and setting their own terms.
• Potential Cost Savings: alternative app stores may offer apps at lower prices or provide more favorable revenue-sharing models.

Changes in App Features

Aside from the ability to use other markets, Apple has opened other features to developers:

• Alternative Payment Systems: Developers can now direct users to external payment systems, bypassing Apple’s commissions.
• Interoperability: encouraging compatibility between apps and services, providing new ways for apps to interact,

Impact on Developers and Users

The apple App Store EU changes have a far-reaching impact, with ramifications for developers and users alike.

Developer Perspectives

Developers now need to adapt their strategies. The new rules around fair app distribution require developers to:

• Consider alternative app distribution channels.
• Evaluate the potential of using alternative payment systems.
• Understand the implications of increased competition.

User Experiences and Tips

Users gain new freedoms and capabilities, but they also need a lot more savvy on their side.. Key points include:

• Review source before downloading anything.
• Look at the reputations of the developers and app stores.
• Be cautious about the use of alternative payment options.

The Future of iOS in Europe

EU changes are just the beginning. Apple may respond in a number of ways, including:

• Ongoing Evolution: Apple is expected to continuously refine its policies and practices based on feedback and regulatory guidance.
• Potential challenges: The long-term success of the DMA and the implementation of new regulations remain to be seen.