Apple is preparing to release the Beats 360, a new pair of Bluetooth over-ear headphones priced at $300, featuring IPX4 water and sweat resistance, advanced noise cancellation, and a battery life that undercuts the $350 Beats Studio Pro. First tracked via FCC filings under model number A3577, the device is slated to roll out following promotional appearances tied to soccer star Lamine Yamal.
Decoding the A3577 Hardware Footprint
When the United States Federal Communications Commission published database entries for Apple hardware carrying the model identifier A3577 back in May 2026, the regulatory paperwork confirmed the baseline architecture. The filings categorized the product strictly as Bluetooth over-ear headphones equipped with an onboard battery, microphone array, and integrated RF antenna. Because Apple recently refreshed its high-end tier with the AirPods Max 2 under model number A3454, industry watchers immediately pivoted toward the Beats ecosystem. Now, hardware tracking via MacRumors points directly to the commercial moniker: Beats 360.
At a retail target of $300, the headphones sit fifty dollars below the Beats Studio Pro price point.
Durability Metrics and Aesthetic Options
The definitive functional upgrade for this iteration centers on ingress protection. The inclusion of an official IPX4 rating means the Beats 360 can handle splashing water and heavy sweat sessions without compromising the internal acoustic seals or circuit boards.
Aesthetics are getting a broad refresh alongside the engineering updates. Apple is launching the hardware across four distinct colorways:
- Pink
- Black
- Cloud White
- Sky Blue
Subtle Marketing and Deployment Timelines
Apple chose an unconventional path for early visibility, embedding the hardware in plain sight during the summer’s international soccer tournaments. Spanish rising talent Lamine Yamal was spotted wearing the unreleased cans, functioning as an organic, guerrilla-style teaser campaign ahead of the official retail rollout. With regulatory compliance cleared months ago and marketing seeds planted in global sports arenas, the hardware is positioned to hit retail channels imminently.
Alongside the physical durability improvements and active noise cancellation circuitry, users can expect efficient power management routines yielding solid operational endurance per charge.
