Apple Card hit 12 million users and $1 billion on Daily Cash in 2023

2024-01-30 18:54:52

A Apple released today various data about the Apple Cardthe company’s credit card launched in 2019 and only available in the United States to date.

According to the company, the product already has more than 12 million userswhich obtained more than US$1 billion in Daily Cash (feature of cashback of the card) only in 2023. Almost 30% of consumers make two or more payments per month with the card.

A vice-presidente do Apple Pay e Wallet, Jennifer Bailey, stated that it is “rewarding” to see Apple Card users using their resources to make “healthier financial decisions” — something the company has thought about since the card’s creation. She also said she is proud of what has been accomplished in just five years and is excited to continue innovating and investing in the card experience, as well as adding new features that help users.

The CEO ¹ of business partnerships in platform solutions Goldman Sachs, Bill Johnson, also celebrated the numbers reached by the card. He said consumer response has been excellent since its launch and the bank is pleased to continue to see users incorporate Apple Card’s innovative features into their financial lives.

And despite rumors that the bank may no longer issue Apple Card, Johnson said the institution is committed “to continuing to deliver an excellent experience for Apple Card consumers.”

Apple also remembered the brand of US$10 billion in deposits reached months after the launch of the savings account. According to the company, the “vast majority” of users activated the automatic deposit of amounts earned with the Daily Cash in savings, while almost two-thirds of users deposited additional amounts from an associated account, taking advantage of the annual interest rate — which has been increasing and is now at 4,5%.

More than 1 million users, in turn, have already shared their cards in Family Sharing through Apple Card Family. Nearly 600,000 are building their credit with a spouse, partner or other person who has the card, while more than 200,000 were approved for a card after participating in the program Path to Apple Carddesigned to improve users’ financial health and extend access to credit.

Finally, the company highlighted the Apple Card’s security features, including real-time fraud protection, as well as awards that the card has already received, such as Best Credit Card for Privacy, awarded by Bankrate.