Apple cut iPhone 15 production by 7%… but why?

2023-08-17 11:00:00

Tim Cook usually concludes his presentation of a new iPhone by stating that it is the best ever. He’s absolutely right when he talks about the brilliant iPhone 14 Pro Max in so many ways. We appreciate the quality of its screen, the phenomenal computing power of the SoC A16 Bionic, the increased autonomy, and above all, the improvement of the photo and video parts, already powerful on the iPhone 13 Pro Max.

Dynamic Island is a great way to camouflage the hideous notch that sits on iPhone screens…and even make it acceptable. In the end, this gadget is more useful than futile, and we quickly appreciate its presence.

There remain the annoying points, such as the absence of an electrical adapter, the slow charging of the battery and, of course, the price. To afford the “best iPhone ever designed”, you will have to pay at least 1,479 euros for the 128 GB version, an increase of 220 euros compared to the 13 Pro Max. The 256 GB, 512 GB and 1 TB versions are offered at 1,609, 1,869 and 2,129 euros respectively, which are increases of 230, 260 and 290 euros compared to the iPhone 13 Pro Max of the same capacity.

The iPhone 14 Pro Max is undoubtedly a great product. But its price becomes a deterrent for most potential buyers. In its 1 TB version, it crosses the 2,000 euro mark, like Samsung and its Galaxy Z Fold 4 (2,159 euros). After all, if buyers are ready to pay such sums, manufacturers would be wrong to deprive themselves of it…

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