2023-04-26 13:47:17
April 26, 2023
Features
Apple adds growth potential and customer support to small businesses.
Kids of Immigrants founders Señor Sisig and Darianna Bridal & Tuxedo share how each has leveraged the Apple ecosystem to grow their companies over the years.
From the origin of a creative business idea through planning, launch, to growth and expansion. Small business owners leverage the power of Apple in hardware, software, and services to manage their operations and connect directly with their customers every day.
in Los Angeles Streetwear brand Kids of Immigrants uses iPad and Apple Pencil to bring colorful fashion to life, and Mac to bring them into the world. Small rugs like Señor Sisig use iPad to help drive their business. Since then, it has expanded into a local Filipino street food outlet using Apple Business Essentials and its Apple Device portfolio, and in suburban Philadelphia, Darianna Bridal & Tuxedo. Tap to Pay on iPhone to speed up the payment process and more satisfied customers, including using Apple Business Connect to manage their identity in the Apple ecosystem
Here, learn more regarding the origins that led the founders of each business on their entrepreneurial journey. The Apple products and services everyone uses to grow their operations. and the milestones that have made them successful as small businesses as they are today.
Vibrant designs come to life with iPad and Apple Pencil.
Living in the Pico-Union neighborhood of downtown Los Angeles became the driving force behind Daniel Buezo and Weleh Dennis’s desire to make the Kids of Immigrants brand a reality. The couple had been contemplating for several years regarding a creative project. that will pay homage to the roots of being an immigrant family. where Dennis’s parents emigrated from Liberia While Buezo’s family is from Honduras. And they never lack inspiration from living in these bustling and vibrant neighborhoods. which is a historical connection to the city’s immigrant community.
“We wanted to tell our story,” explains Buezo of the streetwear fashion brand, which they both officially launched in 2015. that no one represents us And no one takes us seriously. For the Kids of Immigrants brand, our core values are representation and empowerment. which we are delving deeper into who we are and show respect to our parents in everything you do for us.”
Originally equipped with just a friend’s iPhone and MacBook Pro, Buezo and Dennis started the Kids of Immigrants brand by recycling vintage clothes from thrift stores and redesigning them for use. Including using friends Let’s work together as a model, director and photographer for the emerging brand. From there, they used Apple Pencil and iPad (10th generation) to design and launch colorful clothing with community-focused messages. which made them known today.
“What really unlocked me was being able to take inspiration from the things around them and draw or animate those ideas with iPad in Adobe,” says Dennis. “That makes the creative process simple and fluid. It is truly a game changer.”
When the company began to expand Day-to-day operations are powered by Mac mini with Studio Display and MacBook Pro.
“The Mac mini and Studio Display have done a great job for us in two different areas of our business: product and design. and logistics with ready-to-ship warehousing services,” said Christian Gray, the company’s director of operations. “Thanks to the technologies and improvements that Apple consistently makes through understanding its customers. It gives us shortcut tools that help us work more efficiently. and able to cope with anything that comes his way at any time
The mobile business that was born with Apple Business Essentials.
With four food trucks and three restaurant buildings in the San Francisco Bay Area, Evan Kidera and Gil Payumo are on a mission to make street food better Sisig. Named in the Philippines that it is made from ground pork. It became commonplace in the same way that burritos, tacos, nachos, and fries.
The couple launched their own business, Señor Sisig, with a single food truck in 2010. “We really felt at that time that Sisig might be a signature Filipino dish that might spread around the world,” says Kidera. We have to start by making this food something that people feel familiar with and dare to try. The hope is that the zesik will be like a California roll or burrito. that opens up a new dimension for everything”
The crowd began to accept and enjoy the taste. And the business began to grow from there. “Building a food truck was quite difficult when starting out,” explains Kidera. “There wasn’t much support for a mobile business. In addition to the iPhone, and then the first iPad came along, I think the iPad really helped us. in growing your mobile business The timing was also very appropriate. Because we are able to accept payments while we are out and regarding. without having to rely solely on cash.”
Señor Sisig employees use Apple devices to track inventory. check sales and communicate between each store and recently adopted Apple Business Essentials to address growing IT needs. The service, which was launched last year. has brought device management Apple’s 24/7 support and iCloud storage come together in a single subscription for small businesses.
“We’ve been fortunate to have had a very good partnership with Apple over the years,” Kidera said. We have people who can talk directly regarding new technologies. Immediately released Having someone we can turn to to talk regarding hands-on experience is key. And there are people who will tell us regarding things. that we have never seen before.”
The team also uses Apple Business Connect, a free tool that allows businesses of all sizes to customize how. How their information will appear across all Apple apps to keep customers up-to-date on their multiple locations.
“The goal is to ensure that People will know they can use our location cards in the Apple Maps app not just for navigating to our store. But they can also order food and pay directly on the Maps app,” explains Kidera. This is especially important as the company looks to expand beyond the Bay Area in California. and even across the country
Put the customer first with Tap to Pay on iPhone.
On a typical weekend followingnoon, the 325-square-meter shop, now home to Darianna Bridal & Tuxedo, radiates energy and warmth. as customers walk through the store’s aisles to pick out the perfect outfit for their big day.
But back in 2013, the business started out modestly. by husband and wife Franco Salerno and Wendy Ianieri-Salerno which started writing his own ideas on paper napkins While returning home from a wedding in Mexico At that time, the choice of formal clothing was limited. In their hometown in the northern suburbs of Philadelphia.
“Three months later We also opened our shop with bridal dresses, tuxedos, suits, prom dresses. and bridesmaid dresses,” Salerno recalls. Within six months, the couple’s business had grown too big for their original store to handle. Both increased the number of teams. Now with daughters Daria and Deanna joining. and a focus on bespoke services that keep customers coming back every time they need formal wear for themselves.
Having the right technology in-store is key to expanding operations. Employee appointment requests are now sent and approved using the Square Payroll app on iPhone, and teams use the LiveHelpNow app for: iPhone and Mac to communicate directly with customers who text on the store’s phone. Salerno typically logs into Apple Business Connect to update Darianna Bridal & Tuxedo’s place cards with new photos. and use the Showcase feature in Business Connect to promote upcoming events.
At first, the iPad along with Square primarily served as store cash registers. Employees can use Tap to Pay on iPhone Plus the Square Point of Sale app to complete a sale from anywhere in the store using just your iPhone without any additional hardware. This new flexibility is especially important from mid-March to Thanksgiving. which is known as the wedding season
“In our busiest month The shop will be so crowded that there will be a long queue. “In the past, customers were frustrated with waiting. Some people even walked out of the store. Now tap to pay on iPhone allows us to walk around. Shop and charge customers This alleviates the problem that customers will walk out of the store. before we can service them.”
That’s what wins customers over. And it was a win for Darianna Bridal & Tuxedo too. For entrepreneurs like Salerno, the Apple ecosystem has the power to help businesses grow and operate for years to come.
To celebrate National Small Business Week (April 30 through May 6), select Apple Stores in new york city, Washington, D.C. and Chicago Today at Apple sessions will be hosted, titled “Grow Your Business With Apple.” These free sessions will provide insights into small business. in a simple way With Apple Business Connect, accepting payments with Tap to Pay on iPhone, and getting support and device management with Apple Business Essentials, every business can also customize their individual business presence across Apple apps.Apply to joinOnline session on June 14 is also available. And to learn more regarding Apple’s small business tools, visit apple.com/business/small-business
mass media
Jiraporn Bunnag
Apple
(66) 816 224 017
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