2024-05-24 13:30:44
On the British Design and Artwork Path Awards (D&AD) awards ceremony, Apple designer Alan Dye attended and accepted the best honor, the Black Pencil Award, on behalf of Apple.
Apple has obtained black pencils on the D&AD Awards a number of instances, together with for the launch of the iPhone, iMac, and its web site. In 2024, Apple Imaginative and prescient Professional gained the Black Pencil Award for its digital design and related expertise and the Graphite Pencil Award for XR purposes.
Alan Day, Apple’s vice chairman of human interface design, stated in design journal Dezeen: “We’re extraordinarily honored that VisionOS has gained the distinguished D&AD Black Pencil Digital Design Award. This new period of computing will redefine the best way we join and create. “This award is a testomony to the shut collaboration and cautious craftsmanship of Apple’s design studios and engineering groups to create really magical experiences.”
He added: “At Apple, design performs a central position in defining how our merchandise look and, most significantly, operate. Our aim has at all times been to create intuitive person experiences that blur the strains between {hardware} and software program and reimagine how customers Work together with expertise.”
Dai additional defined: “VisionOS is a robust instance of those rules. It was designed from the bottom up with an all-new interface pushed by your eyes, palms and voice to supply a spatial expertise that seamlessly blends digital content material and the bodily world.”
“This new period of computing will redefine the best way we join and create, and this award is a testomony to the shut collaboration and cautious craftsmanship of Apple’s design studios and engineering groups to create really magical experiences,” Dai concluded.
In asserting why it awarded the Black Pencil and Graphite Pencil Awards to Apple Imaginative and prescient Professional, D&AD stated, “VisionOS unlocks new methods to work together with the world by way of spatial computing expertise.”
D&AD continued: “The design of this platform took a few years and was full of technical breakthroughs achieved in shut collaboration between the design and engineering groups in {hardware} and software program.”
Among the many many D&AD awards Apple has obtained, the corporate’s total design staff was honored collectively in 2012.
As well as, Apple has obtained widespread reward in different areas. For instance, the revolutionary design of Apple Imaginative and prescient Professional just isn’t solely extremely praised within the skilled area, but in addition triggers an enormous response amongst shoppers. Many customers say the product redefines their expectations for digital experiences, particularly in relation to digital actuality and augmented actuality.
Apple’s design philosophy has at all times been “people-oriented”, which can be one of many keys to the success of their merchandise. Allen Day emphasised: “We at all times insist on placing customers first and designing merchandise which are each lovely and practical. This isn’t solely mirrored in our {hardware} design, but in addition in our software program and total person expertise.”
The success of Apple Imaginative and prescient Professional can be inseparable from Apple’s sturdy ecosystem help. From apps to providers, Apple offers customers with a seamless digital atmosphere, which permits Apple Imaginative and prescient Professional to achieve its full potential. Apple’s ecosystem isn’t just a expertise platform, however an total resolution that creates worth for customers.
Sooner or later, Apple plans to proceed to take a position sources in innovation and promote technological progress. Allen Day revealed that Apple is creating a sequence of recent applied sciences and merchandise. These improvements will additional improve the person expertise and produce extra worth to hundreds of thousands of customers around the globe.
In abstract, Apple Imaginative and prescient Professional’s profitable of the D&AD Black Pencil Award just isn’t solely an affirmation of its design and expertise, but in addition a excessive diploma of recognition of Apple’s total innovation capabilities. This achievement conjures up Apple to proceed to keep up its main place in future technological improvement and create extra extraordinary digital experiences for customers.
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