Apple hopes to boost iPhone 14 and iPhone 14 Plus sales with yellow launch which is the new color of the product in the standard iPhone group
The arrival of the yellow iPhone 14 and iPhone 14 Plus is considered the return of this color. After disappearing for a while Apple started using yellow in the iPhone lineup. During the launch of the iPhone 5C in 2013, followed by the iPhone XR in 2018 and the iPhone 11 in 2019.
The yellow iPhone 14 and iPhone 14 Plus were sold under the idea of boosting sales of the iPhone 14 and iPhone 14 Plus, which didn’t quite meet Apple’s expectations. Also, the release of all 4 iPhone 14 models at this time is already halfway through the iPhone 14, so it is imperative that Apple add more momentum.
The iPhone 14 and iPhone 14 Plus come in six different colors so far, in addition to the new Yellow, Blue, Purple, Midnight Black, Starlight Cream and (PRODUCT) Red.
The yellow iPhone 14 and iPhone 14 Plus will be available for pre-orders on Friday, March 10 from 8:00 p.m. and will be available for sale on March 14 at a starting price of 32,900 baht.