Apple may be ready for major concessions to application publishers

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Posted Apr 2, 2020, 5:08 p.m.Updated on Apr 2, 2020 at 5:44 p.m.

Apple is he reviewing the commercial policy of the App Store, its online application store, and preparing to make the concessions that publishers and developers have been asking for years? In any case, revealed Bloomberg, Amazon Prime Video has succeeded, in the United States, in the United Kingdom and in Germany, in selling and renting films and series individually through its iOS application (Apple’s operating system) using its own payment system – and therefore at the same price, because apparently without paying a 30% commission (15% after one year of subscriber registration) to the apple company.

The information spread on social networks like wildfire as the standoff between the powerful application stores, that of Apple but also that of Google (the Play Store), and the app creators are tense. Blinds can effectively propel unfamiliar applications to unexpected levels of success if sold alone. But the opposite is also true and, above all, the developers believe that they are being racked up. For some analysts, Apple, by relaxing its policy, may want to preempt accusations of abuse of a dominant position. In any case, it will be difficult for him, some hope, not to generalize this decision from now on.

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