Breaking: Apple Withdraws About Twenty Products as 2025 Closes, Signaling Broad Portfolio Refresh
As 2025 draws to a close, Apple has quietly removed roughly twenty devices from it’s official shelves. The pullback spans iPhone, iPad, Mac, Apple Watch and assorted accessories, highlighting a concerted refresh across the company’s lineup.
What was pulled from sale
The following items are no longer sold through Apple’s official channels this year:
- iPhone 16 Pro Max
- iPhone 16 Pro
- iPhone 15 Plus
- iPhone 15
- iPhone 14 plus
- iPhone 14
- iPhone SE
- iPad Pro M4
- iPad Air M2
- iPad 10
- Apple Watch Ultra 2
- Apple Watch Series 10
- Apple Watch SE 2
- mac Studio M2 Max and M2 Ultra
- 14-inch MacBook Pro M4
- 13- and 15-inch MacBook Air M3
- 13-inch MacBook Air M2
- AirPods Pro 2
- Apple Vision Pro M2
- MagSafe Charger with Qi 2
- 30W USB-C power adapter (in select countries, including the United States and Canada)
- Lightning to 3.5mm audio cable
- Convertisseur MagSafe vers MagSafe 2
Why these withdrawals are happening
The shift appears linked to a broader product refresh. In several cases, Apple has introduced successors that supersede the withdrawn models. As an example, the iPhone 17 Pro and Pro Max have replaced the iPhone 16 Pro and Pro Max, while the iPhone 16e has taken the place of the iPhone SE. The iPad Pro M4 is being phased out in favor of the newer M5-powered models, with similar upgrade patterns seen across Apple Watch and Mac lines.
What it means for consumers
The removals underscore a common industry practice: retire older generations as newer chips and features come online. For buyers, this often means newer, faster alternatives become the default option, while older devices may become harder to find through official channels. This cycle can influence resale markets, accessory compatibility, and software support timelines.
Swift reference: product withdrawals by category
| Category | Withdrawn Items (representative examples) |
|---|---|
| iPhone | iPhone 16 Pro Max; iPhone 16 Pro; iPhone 15 plus; iPhone 15; iPhone 14 Plus; iPhone 14; iPhone SE |
| iPad | iPad Pro M4; iPad Air M2; iPad 10 |
| Apple Watch | Apple Watch Ultra 2; Apple Watch Series 10; Apple Watch SE 2 |
| Mac | Mac Studio M2 Max and M2 Ultra; 14-inch macbook Pro M4; 13- and 15-inch MacBook air M3; 13-inch MacBook Air M2 |
| Accessories | AirPods Pro 2; MagSafe Charger with Qi 2; 30W USB-C power adapter; Lightning to 3.5mm cable; Convertisseur MagSafe vers magsafe 2 |
evergreen insights: strategic signals behind the withdrawals
Industry observers note that mass withdrawals often accompany a major product cadence, signaling a controlled transition rather than a sudden discontinuation. By aligning retirements with newer generations, Apple can streamline manufacturing, unify software support windows, and drive demand for its latest silicon and design innovations. for consumers, this pattern emphasizes planning ahead for device refresh cycles and reviewing accessory compatibility as ecosystems shift with every refresh cycle.
Two questions for readers
Which withdrawal surprised you the most, and why? How do you plan to approach future Apple purchases given this ongoing refresh cycle?
Share your thoughts in the comments and tell us which upcoming Apple release you’re most eager to see.
Disclaimer: This article covers product availability trends and does not constitute purchase advice. Availability may vary by region and carrier.
