Apple sales decline for third quarter in a row

2023-08-06 16:31:34

Apple sales are at a standstill. The Cupertino group published rather disappointing results on Thursday evening: its revenues fell for the third consecutive quarter. They amounted to 81.8 billion dollars in three months, down 1.4% year on year. Apple stock lost 2% in trading after Wall Street closed.

In detail, almost all product categories fell: sales of iPhone, Apple’s flagship product, declined by 2%, while those of Mac and iPad fell by 7 and 20%, respectively. Only accessories (Watch, AirPods) saw their revenues increase slightly (+2.5%). Tim Cook was nevertheless pleased with the good performance of iPhone sales in China, a key market.

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