A Counterpoint Research released this week its estimate on the global smartphone market for the year 2022 — which obviously includes data from the fourth quarter. Although the result of the last three months of the year has been negative for the Applewe cannot say the same about the annual result.
According to the numbers, Maçã broke a record in the number of shipments, revenue and profit generated last year. The company was responsible for approx. 18% of the total of smartphones sold, 48% of revenue generated and almost all the profit from the sale of this type of device, with 85% share in the category.
To Counterpoint’s research director, Jeff Fieldhackthe proficient management of production problems made Apple weather the year marked by economic and geopolitical turmoil better than other manufacturers.
With the iPhone Pro line selling strong, the company could have done even better in the annual scenario if not for the problems involving the well-known COVID-19 outbreak at Foxconn’s factory in Zhengzhou.
As we covered, the problem directly affected the production of iPhones in the fourth quarter, when Apple sold 70 million devices and recorded a 14% drop compared to the same period in 2021 — when 81.5 million units were sold. .
Even so, Apple was the company that fell the least in relation to the fourth quarter of the previous year, since the Samsunga Xiaomia OPPO it’s at vivo registered declines of 16%, 26%, 13% and 20% (respectively). In total, the smartphone market shrank 18% in one year.
Revenue and profit from smartphone sales also fell overall, although the 9% drop in revenue was not larger thanks to Apple’s 1% growth — whose consumers (from a premium segment) are less influenced by socioeconomic issues. .
iPhones 14 Pro e 14 Pro Max
iPhones 14 e 14 Plus
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via AppleInsider