2023-08-11 10:30:00
It seems that the involvement of Apple at age Lionel Messi for the United States is already yielding good results. Since the ace was hired by Inter Miami and began to shine on American lawns, the number of subscribers to the MLS Season Passa subscription dedicated to covering the current season of Major League Soccer (now on Apple TV), has more than doubled.
the information was given by Jorge Mas, owner of Inter Miami, in a publication on Twitter X. According to him, who attributes the results to the “Messi effect”, the good numbers do not refer only to the USA. In Spain, the country where the star achieved the greatest achievements of his career, the games in which he played registered audiences of more than 50% in the MLS Season Pass – a number that continues to rise.
Although the information might be disputed, especially since it did not come from an official source of the service, it ended up being, in a way, confirmed by Tim Cook. Apple’s CEO reposted the publication with a comment urging his followers to tune in to the service today, the day Inter Miami will face Charlotte FC in the quarterfinals of the League Cup.
Tune in tomorrow to watch Messi and the entire League Cup in action with the #MLSSeasonPass no @AppleTV ⚽️
Apple, it is worth remembering, has been treating Messi differently since before he entered the field in the USA. As we published in June, the company would be financially supporting the star’s stay in the country through an MLS Season Pass revenue sharing agreement, in addition to preparing a documentary regarding the player for Apple TV +.
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