Apple is expanding the reach of its live sports content, including Formula 1, Major League Soccer, and Friday Night Baseball, to bars, restaurants, hotels, and other commercial venues across the United States. This expansion is made possible through a new distribution agreement with EverPass Media, a company specializing in bundling premium sports content for businesses. The partnership aims to bring a wider audience to Apple’s growing sports offerings, providing a more robust viewing experience for fans outside the home.
The deal means EverPass customers with the Core content package will gain access to Apple TV’s live sports programming at no additional cost. This includes comprehensive coverage of Formula 1 races – practice, qualifying, and the Grands Prix themselves – as well as Major League Soccer matches and weekly Friday Night Baseball doubleheaders. The move underscores Apple’s strategy to leverage its sports investments beyond individual subscriptions and into communal viewing environments.
EverPass already offers a range of popular sports packages, including NFL Sunday Ticket, Paramount+’s UEFA Champions League, and Prime Video’s Thursday Night Football. Adding Apple TV’s content further strengthens its position as a comprehensive sports provider for commercial establishments. According to EverPass, the Core package also includes NBA and WNBA content, making it a compelling option for venues looking to attract sports fans.
This collaboration comes as Apple continues to invest heavily in sports broadcasting. In October 2025, Apple announced a five-year exclusive partnership with Formula 1 in the U.S., bringing all races exclusively to Apple TV subscribers as reported by Apple Newsroom. The company is aiming to develop into a major player in the sports landscape, and this deal with EverPass is a key step in that direction.
What’s Included in the EverPass Core Package?
The EverPass Core package, now featuring Apple TV’s sports content, offers a broad spectrum of live sports programming. Formula 1 fans can expect all-access coverage, including practice sessions, qualifying rounds, and the main Grand Prix events. MLS coverage will include enhanced feature matches throughout the regular season, along with key events like the MLS All-Star Game, Leagues Cup, and MLS Cup, plus pre- and post-match programming. Baseball enthusiasts will have access to two MLB Friday night games each week. EverPass details that an active Core subscription is all that’s needed to unlock this content, with no extra logins or fees for venues.
Expanding Apple TV’s Reach
Apple’s partnership with EverPass isn’t just about adding more content to the platform; it’s about expanding its reach to a wider audience. By targeting commercial venues, Apple is tapping into a significant market of sports fans who prefer to watch games in a social setting. MacRumors reported that EverPass bundles content for restaurants, hotels, casinos, and sports bars, making it an ideal partner for Apple’s expansion strategy.
The deal also benefits EverPass, allowing it to offer a more comprehensive and attractive sports package to its customers. With the addition of Apple TV’s content, EverPass can compete more effectively in the crowded sports broadcasting market. The company’s existing offerings, including NFL Sunday Ticket and Peacock Sports Pass, are now complemented by Apple’s premium sports programming.
What’s Next for Apple and Live Sports?
This partnership with EverPass represents a significant step in Apple’s broader strategy to establish itself as a major player in the live sports market. The company’s exclusive deal with Formula 1 and its growing portfolio of sports content demonstrate its commitment to this space. As Apple continues to invest in sports broadcasting, One can expect to see further expansions and partnerships in the future. The March 4th “special Apple Experience” event may offer further insight into Apple’s plans for sports and other content offerings.
The success of this collaboration will likely depend on the ability of EverPass to effectively market and distribute Apple TV’s sports content to its commercial customers. It will also be crucial for Apple to continue to invest in high-quality sports programming and to innovate in the way it delivers that content to fans. Share your thoughts on this new partnership in the comments below!
