Apple’s Low-Priced Vision Pro: Streamlined Design and Cost Reduction

2023-10-15 16:00:15

Bloomberg News reporter Mark Gurman revealed in his Power On column that the rumored low-priced version of Apple’s Vision Pro will streamline the design, such as the EyeSight function that displays the wearer’s current eye expression through the outer screen, and reduce the number of external photography lenses. , thereby reducing the cost of construction. Compared with Vision Pro, which will be officially sold on the market early next year at a price of US$3,499, the price of the low-priced version seems to be between US$1,500 and US$2,500 according to Apple’s internal discussions. Obviously, it is still much more expensive than most virtual vision headsets on the market. But it will indeed be relatively “friendly” than Vision Pro. In order to reduce manufacturing costs, Mark Gurman said that Apple will streamline the EyeSight function that displays the wearer’s current eye expression through the outer screen, and reduce the number of external camera lenses, use the same level of processor as the iPhone model, and include Using a relatively low-resolution display screen design, the low-priced version can significantly reduce the price, thereby attracting different user groups. Mark Gurman previously expected that the low-priced version of Vision Pro will enter the market by the end of 2025, possibly called “Vision One”. However, market analyst Ming-Chi Kuo believes that actual Vision Pro shipments may be between 400,000 and 600,000 units, which is less than originally expected. He also believes that the low-priced version of Vision Pro previously rumored in the market has been canceled by Apple. As for competing with Apple’s Vision Pro, Meta has reported that it plans to cooperate with LG to create a virtual vision headset that can compete with Apple’s Vision Pro. However, it is not yet confirmed whether this headset will replace the existing Quest Pro. Or launch products with different positioning.
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