2023-08-29 21:36:18
Apple
The most expensive iPhone 15 is preparing for a box
According to renowned analyst Ming-Chi Kuo, Apple plans to sell more iPhone 15 Pro Max (or Ultra) thanks to the appeal of its periscope camera and despite a price hike.
PostedAugust 29, 2023, 11:36 PM
The iPhone 14 line is about to be replaced by new and improved models.
Getty Images via AFP
In a few days (estimated Tuesday, September 12), Apple will lift the veil on the new iPhone 15, smartphone which should once again be available in four different models (iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max). The Cupertino company is confident about the future sales of its most expensive model, the iPhone 15 Pro Max. The device, which could also be called iPhone 15 Ultra, would be the only one equipped with a periscope camera offering better optical zoom. This feature, already used on some Android smartphones, such as Samsung or Huawei, should indeed allow x6 or even x10 optical zoom, compared to only x3 on the current iPhone 14 Pro and 14 Pro Max. A selling point that should arouse the enthusiasm of consumers.
According to a final report According to renowned analyst Ming-Chi Kuo, the most expensive iPhone, whose price may be higher than its predecessor, will account for 35-40% of the total shipments of the iPhone 15 lineup, which is the highest share. According to the specialist, iPhone 15 Pro Max shipments would increase by 10 to 20% in the second half of 2024, compared to the iPhone 14 Pro Max in the second half of 2023.
This means that Apple is optimistic about the selling point of the periscope, which is only available the iPhone 15 Pro Max.
Ming-Chi Kuo, analyst at KGI Securities.
Thanks to the adoption of a periscope camera by the future iPhone 16 Pro which will follow next year, shipments of periscope lenses for iPhones should increase by 70% in the second half of 2024, still indicates the famous analyst. This should do the business of the Largan company, exclusive supplier of this technology for Apple’s iPhone 15 Pro Max, but also for Huawei.
The current top model in the iPhone 14 series, the iPhone 14 Pro Max, became the world’s best-selling smartphone in the first half of 2023, according to Omdia. Over this period, Apple has sold 26.5 million.
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