Apple’s new Apple Watch Rainbow Edition strap color gradient combines the original rainbow color with the colors of various pride flags, including light blue, pink and white, representing trans and non-conforming people, while black and brown , symbolizing the black and Latino communities, and Apple uses these colors to represent people who have HIV/AIDS or who have died as a result.
With Pride Month in June every year, Apple launches as usualNew Apple Watch Rainbow Edition strapsthis time, a new rainbow version of the Nike sports watch ring will be launched simultaneously, and it will be announced that a new wave of Shot on iPhone pride theme activities will be launched in June.
The new Apple Watch Rainbow Edition strap launched this year is displayed in a gradient-colored rainbow version of the sports bezel, and the word “pride” is woven into the strap, inspired by the first Macintosh computer in 1984 ( The original “hello” greeting displayed on the Macintosh), the new technology removes several double-layer nylon braided loops on the strap and displays the word “pride” in cursive style.
The new color gradient combines the original rainbow colors with the colors of various pride flags, including light blue, pink and white to represent trans and non-conforming people, while black and brown symbolize the black and Latino communities. , and Apple uses these colors to represent people who have HIV/AIDS, or who have died because of it.
In addition, the rainbow line surface design introduced with the new Apple Watch Rainbow Edition strap is inspired by various gay pride flags, combined with a variety of colors, representing the strength and mutual support of the LGBTQ+ movement, and also echoes the woven ring design of the sports watch ring. When the user rotates the Apple Watch Digital Crown, or touches the screen, or lifts the wrist, the colored line moves with it. Apple has also included a new “Lightweight App” feature in the strap packaging, giving users instant access to a new surface that matches the strap in a simple and convenient way.
In addition to the launch of the new Apple Watch rainbow version this time, Apple also simultaneously launched a new rainbow version of the Nike sports watch ring, and at the same time launched a rainbow-colored Nike “bounce” surface.
In conjunction with the upcoming Gay Pride month in June, Apple will publish a series of Shot on iPhone Pride-themed video works created by cross-border creatives on Instagram through the “@apple” account.
These include New York’s Stonewall Bar by photographer Ryan McGinley, Evan Benally Atwood’s Window Rock, Arizona, Meinke Klein’s Gay Monument in Amsterdam, Caia Ramalho’s Paulista Avenue in São Paulo, Lydia Metral in Madrid’s Plaza Chueca, Collier Schorr in San Francisco’s Harvey Milk Plaza shoots the work, and experimental hip-hop dancer Jin Lee Baobei will be included in the final filming location.