Artwork Blanc Group Opens New Latin Restaurant, Le Poncho, with Chef Yves Mattagne: A Household Story of Hospitality Success

2024-05-18 01:07:27

Could 18, 2024


The Artwork Blanc hospitality group is opening a brand new restaurant, Le Poncho, on Could 27, reverse Workplace Park in Waterloo. It attracts on the experience of chef Yves Mattagne.

Regulars of the previous La Pomme restaurant might be disorientated to say the least. Having gone to Wauthier-Braine to see if the grass is greener there, the supervisor of the brasserie-restaurant left the constructing positioned reverse Workplace Park to its proprietor, the Artwork Blanc group. That he has reworked from high to backside to put in a Latin American restaurant, the Poncho, whose menu was created by chef Yves Mattagne.

The official opening is scheduled for Could 27. However personal occasions are already scheduled for subsequent week. Which explains the extreme exercise reigning within the kitchen whereas work on adorning the eating areas is in full swing. Ten months of labor have been needed to redevelop the house from high to backside, for a complete funding of round 2 million euros.

“Yves Mattagne advises us on the event of the menu, the recruitment of workers and can assist us within the kitchen throughout the first month.”

Jerome Blanchart

CEO d’Artwork Blanc

Materials and supplies referring to South American natural world, ceviche, meats cooked on an Argentinian grill, chimichurri, a usually South American spicy sauce: at Artwork Blanc, we are saying we’re satisfied of the success of a system which, Waterloo, stands out a big hospitality providing (greater than 110 factors of sale) however pretty standardized (burger eating places, pizzas, brasseries). “We needed to suppose exterior the field by presenting a brand new, enticing, qualitative, however accessible supply,” explains Jérôme Blanchart, the group’s CEO.

A household story

The South American specialties have been developed in collaboration with Yves Mattagne. A assure of credibility. “The career is evolving. We subsequently encompass ourselves with exterior consultants for the delicacies and the wine checklist. Yves Mattagne advises us on the event of the menu, the recruitment of workers and can assist us within the kitchen throughout the first month. However subsequently, he’ll restrict himself to the position of exterior advisor,” says Jérôme Blanchart.

At Artwork Blanc, we expect huge. The Poncho will supply 130 locations indoors and 110 open air. A deliberate alternative. “The dimensions of our eating places, which have 150 seats on common, permits us to attain economies of scale.”

Full display screen view

In 2019, Jérôme and Jonathan Blanchart joined forces by creating the Artwork Blanc group.

Artwork Blanc is a household story. The Blanchart household, its anagram. “My father Thierry, who took over L’Amusoir in 1975, developed a hospitality group earlier than promoting all the things. My brother Jonathan purchased the L’Amusoir restaurant and I purchased the Stamp Bar. Every on our personal, Over time, we purchased two or three institutions, earlier than regrouping in 2019 to create the Artwork Blanc group”, says Jérôme Blanchart.

The chain of alternatives regularly made the group develop. Instance: Brasseries Georges, in Uccle, but in addition Mirano, the fashionable Brussels membership, and even 20degrees Sud, a lodge positioned… in Mauritius. “It was bankrupt and I knew the shareholders. I used to be the one potential purchaser. At the moment it’s doing very effectively.”


hundreds of thousands €

The Artwork Blanc group, which employs 550 folks and has a turnover of round 30 million euros, presently oversees 11 manufacturers.

5 totally different professions for Artwork Blanc

Artwork Blanc is lively in 5 professions: catering, bars, nightclubs, occasions and lodges, a distinct segment set to develop. “We now have two different lodge tasks in sight: within the south of Mauritius and in Loir-et-Cher, a fortress courting from 1604 which might be transformed right into a 5-star lodge,” explains Jérôme Blanchart. It’s this range which, it appears, permits the group to attain economies of scale.

The group, which employs 550 folks and has a turnover of round 30 million euros, presently oversees eleven manufacturers. Nearly twelve: in November 2023, he took over La Bécasse, the brasserie well-known to regulars within the Ixelles cemetery district. Which he plans to remodel by the top of the 12 months right into a festive Italian trattoria, with pricing tailored to a scholar inhabitants. Pizzas ought to subsequently stay beneath 10 euros.

Within the tough context, to say the least, skilled by the hospitality sectorwhich should cope with a extra attentive and extra erratic clientele, counting on the solidity of a gaggle makes it doable to preserve costs underneath management with out harming the standard of the supply, whereas making certain minimal profitability. “The difficulties of the hospitality sector are identified, however they’re additionally linked to exterior elements. The change within the college vacation calendar, for instance, has a big impact. The identical goes for the work on the Léonard crossroads, which deters folks from Wavre or Overijse to come back right here”, underlines Jérôme Blanchart.

To strengthen the inspiration of their group, the Blanchart brothers stay looking out for brand new alternatives. Along with the trattoria undertaking in Ixelles, a brand new household restaurant undertaking, with a separate space for youngsters, ought to be realized in 2025 on the positioning of the previous Stamp Bar in Waterloo. “We additionally wish to finally develop into different Belgian cities, however the precedence for 2025 and 2026 is to open new bars in Brussels”, specifies the CEO of Artwork Blanc.

The abstract

  • The Artwork Blanc hospitality group opens on Could 27 a brand new “Latin” restaurant, le Poncho, reverse Workplace Park in Waterloo.
  • The South American specialties have been developed in collaboration with chef Yves Mattagne.
  • Energetic in 5 companies, the group, which employs 550 staff and weighs some 30 million euros in turnover, presently oversees 11 manufacturers.
  • Along with the Mauritian lodge 20degrees Sud, Artwork Blanc additionally has two different lodge tasks in sight: one within the south of the island and the opposite in Loir-et-Cher.

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