Home » Technology » Assassin’s Creed Full-Screen Popup Ad Controversy: Technical Error or Marketing Strategy?

Assassin’s Creed Full-Screen Popup Ad Controversy: Technical Error or Marketing Strategy?

by Alexandra Hartman Editor-in-Chief

2023-11-26 11:58:25

Some Assassin’s Creed players got an unwanted surprise this week when a full-screen pop-up ad appeared mid-game. The ad was reported by players on both the Xbox and PlayStation versions of the game and appeared when players navigated to the in-game map screen. We have been made aware that some players encountered a pop-up message in-game while playing certain Assassin’s Creed titles yesterday. This was the result of a technical error that has now been fixed. Our intention was to display a promotion for Assassin’s Creed Mirage as part… — Assassin’s Creed (@assassinscreed) November 24, 2023 In a post on Twitter, Ubisoft acknowledged the issue and attributed it to… Technical error has now been fixed. According to the company, it intends to display a promotional advertisement for Assassin’s Creed Mirage in the main menu of other Assassin’s Creed games. However, a bug caused the promo to appear in the in-game menus as well. No, you were testing rollout of these ads in the game and it went wider than you wanted. If you’d honestly said that – people might have bought it. They know you’re lying now. — ThanksForTheMemeries (@The_Memeries) November 24, 2023 Gamers on both X and Reddit were skeptical of the excuse, suggesting the company intentionally included the ad, and only claimed it was a mistake when it was met with backlash. No matter how or why the ads got into the game, they will no longer be displayed.

1701000410
#Ubisoft #blames #technical #errors #popup #ads #appearing #Assassins #Creed #Mirage

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Adblock Detected

Please support us by disabling your AdBlocker extension from your browsers for our website.