Austrian Tourism Day 2024: New setting for an intensive look into the future of tourism

2024-04-09 09:53:13

Vienna (OTS) –

ÖTT 2024 will take place on May 22nd under the motto #ScheduleZukunftOpening by Tourism State Secretary Kraus-Winkler, Federal Tourism Department Chairman Seeber (WKÖ) and ÖW Managing Director Steharnig-StaudingerUnique, interactive setting for a new type of ÖTT experienceKeynote “Now is better” by Design star and Grammy award winner Stefan Sagmeister as a highlight, presentation of the future map for tourism, “The game for our future” and start-up pitch as further highlights

The Austrian Tourism Day (ÖTT) will take place on May 22nd at the Austria Center Vienna (ACV) under the motto “Roadmap to the future – let’s shape tourism together”. The focus of the most important industry event in the tourism calendar, which Austria Advertising organizes together with the Federal Ministry of Labor and Economic Affairs and the Austrian Chamber of Commerce (WKÖ), is on the diverse influencing factors and trends that shape the future of the tourism industry. The highlights of the ÖTT include the keynote “Now is better” by design star and Grammy winner Stefan Sagmeister and “The game for our future”, in which the ÖTT participants use their answers to help shape the achievement of a successful tourism future can.

Kraus-Winkler: ÖTT as a central exchange location for tomorrow’s tourism

“This year, the Austrian Tourism Day is once again the central exchange location for one of the most important industries in our country. With the ÖTT’s focus on the most important trends of the future, we give all participants impulses, orientation and ideas – be it at the company or destination level or even at the political level. We need to start drawing the future of tourism now. Only then can we continue to be successful,” says Tourism State Secretary Susanne Kraus-Winkler.

Seeber: ÖTT offers future prospects for tourism

“After the last few tough years, Austria’s tourism has managed to make a comeback and turn around the trend. To ensure that it stays that way, it is now important to set the right course for the future and successful tourism: It is therefore the order of the day to deal with innovative trends and challenges. The ÖTT offers a day full of future prospects that will be of essential importance for the tourism industry,” says Robert Seeber, chairman of the federal tourism and leisure sector at the Austrian Chamber of Commerce.

Steharnig-Staudinger: Innovative setting for a new type of ÖTT experience

“This year we deliberately decided on a new, more innovative setting for the ÖTT in order to make the program even more noticeable. The ÖTT 2024 will be characterized by the future map for tourism, which is intended to encourage the audience to engage with the future of the tourism industry. “I’m looking forward to trying out something together at this year’s ÖTT that the industry has never seen before,” says ÖW managing director Astrid Steharnig-Staudinger.

ÖTT highlights: Keynote by Stefan Sagmeister, megatrend map, “The game for our future” and start-up pitch

After the opening at 10 a.m. by Tourism State Secretary Susanne Kraus-Winkler, Federal Tourism Division Chairman Robert Seeber (WKÖ) and ÖW Managing Director Astrid Steharnig-Staudinger, a daily program full of highlights follows: Impulses from design star Stefan Sagmeister, who will give his keynote speech “Now is better” will convey an optimistic and inspiring message for our present and our future. There is also an interactive presentation of the future map for tourism and “The game about our future” adapted to the groundbreaking technical possibilities of PolySTAGE in the ACV. Here, the ÖTT participants can have a say in how they will move forward together. The last item on the program will be a pitch round in which four start-ups will show what solutions they can offer for the future development of tourism. Presenter and experience designer Katharina Moser will lead the program of the Austrian Tourism Day 2024.

On the official website www.tourismustage.at You will find all information about registration and the ÖTT program. Participation in the Austrian Tourism Day is free of charge.