2023-05-25 10:04:24
In Austria, after a high in the CoV year 2021, fewer moving images are consumed again: the respondents to the moving image study 2023 published today used TV and video offers for 246 minutes a day. That’s 15 minutes less than in 2022 and a drop of 35 minutes compared to 2021.
When using TV (189 minutes), the minus was 13 minutes. Video usage on streaming portals and social media was 52 minutes (2022: 54 minutes).
Video use has already overtaken TV use among 14 to 29-year-olds. In 2023, 112 of the total of 229 minutes of video use were video and 107 minutes were TV. It was shown that linear TV usage in particular is declining, while time-shift TV and live stream TV are increasing.
For people over the age of 50, on the other hand, the TV offer is clearly ahead with 257 minutes. The five-minute usage time of DVDs has remained constant for years.
YouTube in boys before Netflix
A fifth of the daily use of videos was on YouTube (10:29 minutes). The platform is in a race for the top spot with Netflix (10:12 minutes). Among 14 to 29 year olds, YouTube (26:24 minutes) was significantly ahead of Netflix (18:28 minutes). TikTok (6:52 minutes) is already ahead of Instagram (6:31 minutes).
ORF-TVthek ahead with media libraries
In the area of media libraries and TV aggregators, ORF-TVthek led the field with an average daily usage time of 2:31 minutes, ahead of Sky (1:19 minutes) and Zappn (59 seconds). Zappn has now been further developed into the Joyn streaming platform. Among the 14 to 29 year olds, Zappn (2:50 minutes) came out on top. Sky (2:33 minutes) and ORF-TVthek (1:47 minutes) followed.
If you look at the proportion of people who have used a media library at least once in the past few weeks, the ORF TV library is 44.2 percent ahead of the media library of ZDF (21.2 percent) and that of ARD (17.4 percent) . 15 percent accessed the Servus TV media center in the previous month.
The moving image study has been carried out annually since 2016 on behalf of Rundfunk und Telekom Regula-tions-GmbH (RTR Medien) and the Teletest working group (AGTT). The market research institute GfK Austria surveyed 4,000 Austrians aged 14 and over in February.
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