Axalta Announces 2022 Car Color Trend: Royal Magenta

Saturday, January 22, 2022

Axalta, the world’s number one leader in both watercolor and powder coatings. Announcing 2022 automotive color trends: Royal Magenta

The 8th Car Color of the Year, Royal Magenta, is a classy, ​​dark cherry. It has a design that reflects strength. dark texture Inlaid with shades of merlot and garnet. The color appears berry red in sunlight. but revealing the dark and mysterious night

“Royal Magenta is the color of luxury. Promote the image of future vehicles,” Hadi Awada, Senior Vice President Global Automotive Paint Division from Axalta said, “With innovative motion detection and technology Environmentally friendly water system paint We are the driving force behind the automobile, electric and auto industry. towards more sustainability.”

Royal Magenta is a color formula for all types of vehicles. And it’s a color full of charm. It’s also stylish and has the ability to use. with automatic car radar systems of all sizes The level of color Royal Magenta is born from the creativity of Axalta. and is an expert in global color trends. that conveys the elegance and beauty of the colors that are attractive and outstanding

“This year, we designed colors that are attractive. and maintains ease of use,” said Nancy Lockhart, Product Manager. “The design process starts with a different color layering system to give colors a three-dimensional look. Sustainability in mind with conventional primers. and apply the last layer with clear, easy to spray, smooth and comfortable on the eyes.”

As a leader in automotive paint Axalta uses innovative technology. state-of-the-art color formula and is a driver of automotive color trends both regionally and globally. Stay up-to-date on the 2022 automotive paint trends and details on Axalta at www.axalta.co.th/color

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