The Rabat-Salé Tramway company launched, on the occasion of the 2022-2023 school and university season, a promotional campaign to encourage its customers to use the various digital levers.
These levers are offered for the easy obtaining, validation and payment of tickets and subscriptions in a single click through their smartphones in order to avoid the usual queues at this time in commercial agencies, specifies a press release from Tramway Rabat-Salé.
And to add that the ambition is to make the travel experience on board the tram a simple daily act and inspire the desire to travel, using different digital levers.
The launch of this application supports the company’s strategy to put students at the heart of its concerns and to improve access to services in an easier, more practical and faster way.
Through this initiative, it is underlined, the Société du Tramway Rabat-Salé confirms its commitment as a corporate citizen, alongside students to make access to Tram services more flexible and flexible, especially during working hours. peak.
The expected objective is to develop for users a local service, digitized, agile, sustainable and integrated into the mobility of tomorrow, so that the tram is accessible to the greatest number of passengers.