2023-05-21 21:28:35
Pepsi and the global superstar Bad Bunny, invites consumers across the country to “Play Summer” with three free months of Apple Music. Now fans can enjoy all of Bad Bunny’s hits for free, as well as the catalog of over 100 million songs on Apple Music, all summer long.
The “Play Summer” offer provides unlimited access to Apple Music’s music catalog with the purchase of select limited-edition PepsiCo beverages. Music lovers can look for the offer of “Dale play al verano” in the bottles of 20 ounces from PepsiCo’s portfolio, all with the QR code “Play the summer” that offers up to three months of free Apple Music. Plus, each bottle will offer more than 100,000 instant prizes and the chance to win weekly trips.
In 2022, Bad Bunny was announced as Apple Music’s Artist of the Year, in recognition of the musician’s artistic excellence and influence on global culture.
“Summer is the season of the year that we all wait for, the one that gives us that heat, when we look for the beach, friends, good music and just having a good time”, commented the artist in a press release. “I’m excited to partner with Pepsi and Apple Music to bring fans more of what we love and unite us so much: MUSIC, through the ‘Play the Summer’ offer.”
“At Pepsi we couldn’t be more excited to start this historic partnership with Apple Music and Bad Bunny. Both Pepsi and Apple Music have long histories in the world of music, providing unique experiences to our fans over the years, so it’s only fitting that we joined forces to create ‘Play the Summer,’ said Todd Kaplan, Pepsi Marketing Director. “Bad Bunny is one of the biggest entertainers in the world and we are delighted to welcome him to the Pepsi family. We are very excited to provide fans with never-before-seen access to a conglomeration of musical experiences, as well as Bad Bunny’s catalog all summer long!”
Offer is available with any purchase of 20-ounce bottles of Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Major Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry and Starry Zero Sugar with the QR code of “Play the summer”.
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