2023-12-14 08:27:56
This year, Bad Ischler Nudelsalz can claim the title “archyde news Infamy of the Year”. The manufacturer Salinen Austria AG advertises normal salt in the form of drops as an innovation for perfectly salted pasta water, criticized Foodwatch Austria. You pay around twelve times more for this marketing gimmick than for the conventional, loose salt in the well-known paper packet.
The Upper Austrian company will therefore be presented with the certificate for the “ insult of the year 2023” by consumer advocates on Thursday at their headquarters in Ebensee and asked to “end the absurd pricing for this supposed luxury product,” according to Foodwatch. “Especially in times of massive food prices, we find it absurd that a manufacturer sells normal salt at exorbitant prices and then advertises that it is an innovation. In our opinion, that is outrageous,” said the two heads of Foodwatch Austria, Lisa Kernegger and Heidi Porstner.
The actual price is difficult for consumers to understand. The number of pieces is stated on the glass, but not the weight in grams. This makes price comparisons unnecessarily difficult. “We want to talk to Bad Ischler about the absurdity of this product and the misleading aspect. The product is presented as something special. But it simply contains conventional salt pressed into drops. Our demand is that Bad Ischler match the price of the pasta salt for conventional salt,” said the two Foodwatch leaders.
Excessive prices, fraudulent labels and misleading promises would make shopping more difficult for consumers, said Foodwatch. Time and again, manufacturers use excessive marketing or measures to create expectations that are not met. However, both EU food law and Austrian food law state that consumers must not be misled by or the presentation of products. According to Footwatch, the reality is different.
That’s why this prize is awarded every year. In addition to the Bad Ischler pasta salt, the Eskimo Cremissimo vanilla ice cream, the Heinz tomato ketchup, the More Nutrition 2 calorie oil spray and the San Lucar mango passion fruit smoothie went into the running for the title “archyde news Disgrace of the Year 2023”. In an online vote, consumers were able to choose their favorite from the five annoying foods.
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