Baja California’s Economic, Cultural, Tourist, and Gastronomic Promotion in New York, Washington DC, and Arlington

2023-08-02 23:41:38

Baja California was promoted in economic, cultural, tourist and gastronomic matters in the cities of New York, Washington DC and Arlington in the United States, informed the governor Marina del Pilar Ávila Olmeda.

Highlighting the investment opportunities in the entity, for this reason they met with the executives of the Tesla and General Motors companies, reported the Secretary of Economy and Innovation, Kurt Ignacio Honold Morales.

In addition to semiconductor companies and the aerospace industry that were interested in the human capital of the State, having a direct conversation with the rectors of the Autonomous University of Baja California (UABC) and Cetys University, Luis Enrique Palafox and Fernando León, respectively.

Honold Morales emphasized the future of electromobility and pointed out the importance of the agreement signed by Governor Marina del Pilar with Amazon, which will allow artisans and representatives of micro, small and medium-sized companies in Baja California to export their products through the company’s digital platform with global reach.

For his part, the Secretary of Tourism of Baja California, Miguel Aguiñiga Rodríguez, commented that they positioned Baja California destinations on the east coast of the United States, to increase the average consumption of tourists in the region.

Among the main activities, there was the Baja California exhibition at the Queens Night Market and the projection of the State’s promotional video on the screens of Times Square, which is estimated to be seen by at least 12 million people.

Likewise, he held a series of work meetings with hotel companies and the international tourism sector to promote tourist activities in the mega-region between Baja California and southern California, as well as the promotion of more visits derived from the arrival of cruise ships at the port of Ensenada and the announcement of a new flight between Phoenix, Arizona and the city of Tijuana.

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To this is added the construction of two new hotels of the Marriott International chain by 2024 in the cities of Tijuana and Mexicali, which implies the consolidation of tourist activities, which represent 7 percent of the Gross Domestic Product.

The Secretary of Fisheries and Aquaculture, Alma Rosa García Juárez, highlighted the presence of producers in said work mission who, with their own resources, transported sea protein to show it in the United States, with which significant progress was made towards the formalization of new business between Baja California and the east coast of the United States.

In addition, gastronomy was promoted through the concept of BajaMed cuisine, which is sustained by the quality of the products in Baja California.

The inauguration of the month of Baja California at the Mexican Cultural Institute in Washington DC and the exhibition of the art of the native peoples at the Lincoln Center, as well as in other high-impact venues in that region of the United States, were highlighted.

Among the most important efforts is the possibility of obtaining scholarships for creators from Baja California at the University of New York through the Mexican Consulate, which could enhance their creative capacity in the short, medium and long term.

The governor of Baja California, Marina del Pilar Avila Olmeda, stressed that the promotion mission has the objective of creating projects to promote employment and the well-being of families in the state.

He thanked the Consulate of Mexico in New York and the Embassy of Mexico in the United States, headed by Consul Jorge Islas and Ambassador Esteban Moctezuma.

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The head of the State Executive Branch pointed out that both New York and Washington DC are among the most important cities in the world, so it was essential to meet with businessmen and organizations from these cities to promote the State, as well as bring chefs, producers and agricultural and fishing producers and artists to show their work in one of the main stages globally.

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