2023-06-05 12:37:52
Estrela launches Banco Imobiliário Augmented Reality
Leader in the games segment, Estrela incorporates another novelty to Banco Imobiliário, launched in 1944: augmented reality. This month, there is also a tribute to Warner, with two games in celebration of its 100 years at the studio.
The growth of board games, which according to Estrela had a boost with the pandemic, by bringing families together more time at home, did not stop last year and in this 2023. The market leader, however, does not stop investing in games, both the more traditional and new ones, especially now with the approach of school holidays.
Real Estate Bank 80 years
Since its launch, almost 80 years ago, Banco Imobiliário has given Banco Imobiliário da Star it is not only the best-selling game in history, but also the one that incorporates the most news for its admirers. It is possible to find alternative and exclusive versions of Banco Imobiliário on store shelves. An example?
The first version of Estrela’s classic in the music universe, Banco Imobiliário Luan City. The game’s rules follow the same lines as the classic version, but with adaptations to the artist’s repertoire.
Estrela’s classic was also the first to have a sustainable edition, using raw material originating from sugar cane, to include licensed companies in the game and to launch the payment machine. And, yet, to emerge as Banco Imobiliário Júnior (simplified mechanics for children), Mundo (globalized environment), Petrópolis (oil universe), Brazil (tourist spots), among others.
Now it’s time for Banco Imobiliário Realidade Augmented, where the properties of the iconic Estrela game stand out to the competitors, making the dispute for territories even more fierce.
Homage to Warner
From the most famous film studios directly to Brazilian homes, two games are getting special versions to illustrate the centenary of brands so loved by children, young people and adults.
Tapa Certo Warner 100 years:
a special version of the classic Tapa Certo in which the Looney Tunes characters are costumed as some of the favorites from other Warner franchises. Soon, it will be possible to see, among other combinations, Bugs Bunny dressed as Fred Flintstone, Daffy Duck dressed as Shaggy (Scooby-Doo character) and Taz dressed as the hero Flash.
The dynamics of the game work as follows: the square cards are face down while the round cards are face up. A player turns over a square card, revealing its image. Then players quickly slap the round card of the same image using their little plastic hands. Whoever has the most cards at the end of the game is the winner!
I am…? Warner 100 years: as with Tapa Certo, this is also an adaptation of its classic version to celebrate the studio’s centenary and features the same mashup scheme, in which Looney Tunes characters are seen wearing other characters’ clothes from Warner Studios.
As far as the rules of the game are concerned, it’s simple: players place a strap on their heads, draw a card and place it on the strap without seeing it. Afterwards, they must ask questions to the other players to find out who the character is and what their costume is.
about the star
With 86 years of history completed this month, Brinquedos Estrela has a trajectory marked by quality and pioneering spirit. Largest toy manufacturer in Brazil, with three factories spread across the country, today the brand has a wide presence on social networks, with online manuals for each release, in tune with the language of the new generation of connected children, who want to create, share and interact . Estrela’s modern positioning is also evident in its recent launches, which have been converging the physical and digital experience, such as the board games Detective, Banco Imobiliário and Jogo da Vida with an app. Icons such as Autorama, Ferrorama, Genius, Aquaplay, Cilada, among others are part of its portfolio.
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