Barbie: From Iconic Doll to Empowered Symbol of Diversity and Authenticity

2023-07-30 08:00:00

She is beautiful. She has a perfect body. It’s Barbie! Since its creation in 1959 by Ruth Handler, the doll has become a true icon of pop culture. A success due to its constant evolution, following the trends of the time.

On July 19, 2023, Greta Gerwig, an American director, brings the iconic doll to the big screen, offering a new vision of Barbie. In the guise of actress Margot Robbie, the bimbo reveals herself to be funny, independent, and is confronted with everyday problems, far from the perfection that we usually attribute to her.

This new version deconstructs stereotypes, depicting a more authentic universe, and does not hesitate to highlight societal issues. Without forgetting the communication shots for the film, all more rosy than the other.

At the same time, since 2014, Mattel has decided to move away from the controversial image of the “blonde bimbo”, offering a range of more realistic and inclusive dolls. Barbies with more diverse measurements, with varied skin and hair color, even having a profession, so that every little girl can recognize herself in Barbie. These successive evolutions have therefore allowed Barbie to remain anchored in popular culture.

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