Baseball’s Comeback: Fans & Big Events

Snapchat Lenses Score Big in Mexico: From Baseball to Concerts

Mexico City – Snapchat’s augmented reality Lenses are making a notable comeback in Mexico, revitalizing user engagement through immersive experiences at mass events. The innovative use of these Lenses is particularly evident in partnerships with the Mexican Baseball League (LMB) and major music festivals across Mexico City.

Marta Fusté, Market Development Leader at Snapchat, acknowledges a past decline in the app’s popularity around 2016 when Instagram introduced its “stories” feature. However, she emphasizes the resurgence driven by the unique connection facilitated by visual interaction through Snapchat Lenses.

Snapchat’s Augmented Reality Lenses: A Mexican Revolution

Snapchat Lenses,employing augmented reality (AR) and facial recognition,create interactive experiences by identifying facial elements. This technology has found a receptive audience in Mexico, enhancing engagement at large gatherings.

Fusté notes, “We know that people love AR experiences in Mexico. it’s a very established technology on cell phones, and we are taking it beyond the phone to create links with what is lived in mass events.”

LMB and Concerts: New Forums for Snapchat Engagement

Snapchat’s collaboration with the Mexican Baseball League brings these AR Lenses to stadiums, fostering fan interaction. The league sought a technological enhancement for its centenary, finding Snapchat’s Lenses ideal for engaging fans during downtime in baseball games.

Implementing these Snapchat Lenses doesn’t require significant capital. While software development is an investment for Snapchat, stadiums need only a powerful computer (like a Mac Pro), HDMI wiring, a video capture device, existing camera systems, and screens.

The success extends beyond baseball. Since the previous year, Snapchat has partnered with OCESA, a major entertainment company, to bring similar AR experiences to festivals like Tecate Emblema, Hera HSBC, and Arre in Mexico City.

The Technology Behind the Magic

The AR technology uses facial recognition to map features and overlay digital effects, creating shareable moments. This blend of technology and creativity is what resonates with Mexican users.

did You Know? Augmented Reality (AR) is projected to generate nearly $90 billion in revenue worldwide by 2024, showcasing its growing impact across various industries.

How Snapchat Is Reclaiming Relevance Among Mexicans

By focusing on unique, location-based AR experiences, Snapchat is carving out a niche for itself, differentiating from competitors offering similar, but less interactive, platforms.

Feature	Snapchat Lens Experience	Conventional marketing
Engagement	High: Interactive AR experiences	Medium: Passive viewing
Reach	Targeted: Event-specific reach	Mass: Broad demographic targeting
Cost	moderate: Software development investment	Variable: Dependent on media and scale
Impact	Memorable: Shareable moments	Transient: Short-term recall

Pro Tip: Brands can leverage Snapchat’s AR Lenses for geofiltered campaigns, targeting specific locations and events to boost engagement and brand visibility.

The Future of Snapchat in Mexico

with strategic partnerships and a focus on immersive AR experiences, Snapchat is poised for continued growth in the Mexican market. The blend of entertainment and technology offers a compelling value proposition for both users and brands.

what other innovative uses of AR technology do you foresee in the entertainment industry? How can brands effectively integrate AR into their marketing strategies to enhance customer engagement?

Evergreen Insights on Augmented Reality Marketing

Augmented Reality (AR) is transforming marketing by offering immersive experiences that blend the digital and physical worlds.

• Enhance Product Visualization: AR allows customers to virtually “try on” products, increasing purchase confidence.
• Create Interactive Ads: AR ads can engage users in a more meaningful way than traditional ads.
• Offer Location-Based Experiences: Retailers can use AR to guide customers through stores and provide additional product information.

Incorporating AR into marketing strategies can significantly boost customer engagement, brand loyalty, and sales.

Frequently Asked Questions About Snapchat Lenses

what Makes Snapchat Lenses Successful in Mexico?

Snapchat Lenses are successful due to their use of augmented reality and facial recognition, creating engaging, interactive experiences that resonate with Mexican users.

How are Snapchat Lenses Being Used in the Mexican Baseball League?

Snapchat Lenses are integrated into Mexican Baseball League games to create interactive dynamics with fans during game intermissions and other moments.

What Equipment is Needed to Implement Snapchat Lenses in Stadiums?

Implementing Snapchat Lenses in stadiums requires a sufficiently powerful computer (like a Mac Pro), HDMI wiring, a video capture device, and the existing camera and screen systems.

Besides Baseball,Where Else are Snapchat Lenses Being Used in Mexico?

Snapchat Lenses are also being used at major music festivals in Mexico City,enhancing the event experience for attendees.

Why Did Snapchat Usage Decline in Mexico Back In 2016?

Snapchat’s usage experienced a dip in Mexico in 2016 when Instagram adopted the stories format, offering a similar feature to a broader user base.

What are the Benefits of Using Snapchat Lenses for Marketing?

Snapchat Lenses offer a unique marketing opportunity by allowing brands to create immersive and interactive experiences for users, which can lead to higher engagement and brand recall.

Share your thoughts in the comments below; what do you think about Snapchat’s comeback strategy?

How can MLB further leverage social media engagement to foster a stronger sense of community among its diverse fan base?

Baseball’s Comeback: Fans & Big Events Powering the Resurgence

Baseball, America’s pastime, is experiencing a vibrant resurgence, fueled by passionate fans and the impact of major events. The game is evolving to meet the demands of modern audiences, embracing innovation while honoring its rich history. This article delves into the key factors driving baseball’s comeback, focusing on fan engagement strategies and the significance of blockbuster events like the World series and all-Star Game.

The Power of Fan Engagement in Baseball

fan engagement is critical to the sustained growth of any sport. In baseball, several strategies are proving triumphant in attracting and retaining fans of all ages. These include:

• Enhanced Game Day Experiences: Modern stadiums now offer a greater variety of entertainment options, including gourmet food options, interactive fan zones, and improved access to Wi-Fi, all enhancing the overall game-day experience.
• Social Media Integration: Teams leverage social media platforms to connect with fans, provide real-time updates, and foster a sense of community. Giveaways, contests, and interactive Q&A sessions keep fans involved.
• Accessibility and Affordability: Teams are working to make baseball more accessible by offering a range of ticket prices, promotional nights, and family-friendly deals. This makes it easier and more affordable for fans of all backgrounds to attend games.

Digital Innovations Enhancing Fan Experience

Digital platforms and technology offer fans a greater range of options to experience baseball in compelling ways.From increased use of data analytics to virtual reality, the sport continues to look at new ways to stay in touch with the new generation fans.

• Live Streaming: Websites and apps such as MLB.com (see [1]) have revolutionised how fans experience the sport,offering live streaming for almost every single match.
• Fantasy Baseball: This hugely popular sport is being used to grow fan engagement and is a regular source of income.

The Impact of Major Events on Baseball’s Popularity

Major League Baseball has long benefited from the hype and excitement surrounding its large-scale events. These events provide a boost to the sport’s visibility and fan base, offering memorable moments of excitement.

World Series

The World Series is the pinnacle of the MLB season, an exciting best-of-seven series to crown top Major League players as champions. It’s a showcase of the best talent and a thrilling spectacle for fans worldwide, generating massive media coverage and driving significant interest. This has continued to happen for years and is a crucial element that continues to keep baseball so relevant.

Year	Winning Team	Losing Team
2024	Los Angeles Dodgers	New York Yankees
2023	Texas Rangers	Arizona Diamondbacks
2022	Houston Astros	Philadelphia Phillies

All-Star Game

The MLB All-Star Game is an annual midsummer exhibition game with the best players in the National League facing their counterparts from the American League. It’s a highly anticipated event that draws immense viewership and generates significant attention for baseball.

Other Notable Events

Beyond the World Series and all-Star Game, other events contribute to baseball’s popularity:

• The MLB Draft: This event attracts new fans as new players are celebrated and can garner a lot of exposure.
• International Games: MLB has been increasingly active in promoting and hosting games internationally to boost overseas fan engagement.
• Hall of Fame Induction Ceremony: A great way to promote Baseball’s history, The Hall of Fame is something that many fans can enjoy.

Case Study: How the MLB is reaching out to new audiences

MLB is reaching out to new fans of the sport by using initiatives to reach out to more communities.

• Diversity and Inclusion: Teams are partnering to help bring the sport and game of baseball to more and more communities around the world.

• Youth programs: The MLB has created a plethora of youth programs to encourage more youngsters to take an interest in the sport and to begin playing it.

These actions are designed to ensure that baseball remains relevant in a highly competitive entertainment landscape.