In partnership with Japanese graphic artist Verdya Beats (a subsidiary of Apple) will launch a new edition of its headphones Beats Flex.
As part of your project Girls Don’t Cryheadquartered in Tokyo, the new model of the headphones brings the words on a detachable heart pendant, which surrounds the blue cord with red details.
To publicize the new product, Beats invited the model Jasmine Daniels to star in the campaign, to the sound of “Something I Need”, by Koteri. In the video, the room is inspired by the project.
I’m really happy working on Beats Flex headphones because it’s my wife’s favorite style. We’ve done a version for friends and family in the past, so I’m really excited to release it in these special colors for the public.
Launched in 2020, the Beats Flex are the entry-level in-ear headphones from the Beats brand. Connecting to devices via Bluetooth, they come equipped with the W1 chip, a choice of silicone eartip sizes, a magnetic lanyard that keeps the earbuds securely around your neck when not in use, and support for the Search app (Find My). The headphones’ battery lasts up to 12 hours and offers fast charging with a USB-C cable.
the limited edition Girls Don’t Cry will keep the same price as the line, US$70 (¥9,800), and will be available from Saturday (April 1). The headphones will be available for purchase at girlsdontcryshop.com and Dover Street Market in the US, UK and Japan.
On launch day, Verdy will be at Rise Above Gallery in Osaka.
Beats Flex
TRANSPARENCY NOTE: The MacMagazine You receive a small commission from sales completed through links in this post, but you, as a consumer, pay nothing more for products you purchase through our affiliate links.