Belgian Law and Sales Dates: What You Need to Know

2024-01-01 10:50:00

The start and end dates of sales, whether summer or winter, are in fact fixed in Belgian law. However, for several days, many merchants have already been displaying “pre-sale” reductions, often under the name “coupled sales”, “joint offers”, or even “private sales”.

According to figures from the Neutral Union for Independents (SNI), more than four in five retailers (85%) will start the winter sales with discounts of 30%, due to large stocks.

Next summer, sales will start on July 1st and end on the 31st.

Bad news: there won’t be any crazy discounts for the sales!
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