BigTime Software Welcomes Former IBM CMO Carla Piñeyro Sublett to its Board of Directors

Industry Leader Carla Piñeyro Sublett Joins BigTime Software’s Board

Chicago, illinois – August 26, 2025 – BigTime Software, a prominent developer of Artificial Intelligence-driven Professional Services Automation (PSA) software, has announced the appointment of carla Piñeyro Sublett to its Board of Directors.

A Veteran of Go-To-market Strategy

Sublett boasts a distinguished career spanning over two decades, marked by groundbreaking leadership in go-to-market strategies, brand revitalization, and innovative digital transformations within the technology sector. Her proven ability to expand global sales and marketing operations is expected to substantially contribute to bigtime’s ongoing expansion and market reach.

“We are incredibly excited to have Carla join our Board,” stated Don India,Chief Executive Officer of BigTime Software. “Her track record of driving substantial change within large organizations,combined with her skill in aligning brand identity,market execution,and team dynamics,will be invaluable as we enhance BigTime’s influence within the professional services sector.”

Sublett’s Extensive Background

Most recently, Sublett served as the Chief Marketing Officer for IBM, where she oversaw a global team of 7,500 professionals and managed a substantial multi-billion-dollar profit and loss portfolio. Prior to IBM, she was the inaugural CMO at National Instruments (NI), successfully leading a comprehensive rebrand and a complete overhaul of their go-to-market strategies. Earlier in her career, Sublett spent 15 years at Dell, assuming leadership positions in sales, marketing, and business progress, and spearheading the launch of new ventures in emerging markets while also modernizing internal sales infrastructures.

“I am truly honored to join the BigTime Board and support the company’s commitment to empowering professional services firms to grow and modernize confidently,” noted Sublett. “BigTime is fundamentally changing how firms integrate their people, projects, and finances-offering an accessible platform infused with powerful AI that streamlines operations, optimizes resource allocation, and provides the real-time visibility leaders need to foster growth. The company’s forward-thinking vision, customer-centric approach, and rapid pace of innovation make this an exceptionally exciting time to contribute to the future of the industry.”

Vista Equity Partners Facilitates Appointment

Piñeyro Sublett’s appointment was facilitated through the external board program run by Vista Equity Partners, a leading global technology investment firm specializing in enterprise software. Launched in 2017, this program leverages Vista’s extensive network and resources to identify, cultivate, and place highly qualified board members within its portfolio companies. The initiative strives to build a pipeline of extraordinary board candidates through targeted programs and strategic partnerships, ultimately driving positive outcomes for the broader corporate landscape.

Key Personnel	Role
Carla Piñeyro Sublett	Board of Director
Don India	Chief Executive Officer, BigTime Software

About BigTime Software

BigTime delivers an AI-powered platform designed for finance and operations leaders in professional services firms, encompassing areas such as consulting, engineering, IT services, and accounting. It streamlines the entire client engagement process-from initial quoting and personnel assignment to time tracking, billing, and reporting-enabling nearly 3,000 firms to enhance profitability, accelerate cash flow, optimize resource utilization, and achieve real-time visibility for confident scaling.

Did you know? According to a recent report by Deloitte, companies leveraging AI in their professional services are experiencing an average revenue increase of 15%.

Pro Tip: Regularly review your PSA platform’s AI-driven insights to proactively identify and address potential inefficiencies in project management and resource allocation.

The Growing Importance of AI in Professional Services

The professional services landscape is undergoing a meaningful change driven by the adoption of Artificial Intelligence. Firms are increasingly relying on AI-powered solutions to automate repetitive tasks, improve decision-making, and enhance client service. This trend is expected to accelerate in the coming years, as AI technology becomes more refined and accessible. According to Statista, the global AI market is projected to reach $407 billion by 2027.

Frequently Asked Questions About BigTime Software

• What is Professional Services Automation (PSA)? PSA software streamlines and automates the processes involved in delivering professional services, from project management to billing.
• How dose AI enhance BigTime’s PSA platform? AI automates tasks, optimizes resource allocation, and provides real-time insights for better decision-making.
• What types of professional services firms benefit from BigTime? Consulting, engineering, IT services, and accounting firms are among the key beneficiaries.
• What is Vista Equity Partners’ role in this appointment? Vista facilitated the appointment through its Board Program, focusing on identifying and placing qualified board members.
• How does BigTime Software improve profitability? By streamlining operations, optimizing resource utilization, and accelerating cash flow.
• What is a P&L in the context of a company like IBM? P&L stands for Profit and Loss, and it refers to a financial statement summarizing revenues, costs, and expenses over a period of time.
• What are the benefits of a strong go-to-market strategy? A robust go-to-market strategy focuses on reaching customers effectively and efficiently, leading to increased sales and brand awareness.

What impact will this appointment have on BigTime’s future innovations? And how will Sublett’s experience shape the company’s growth trajectory?

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How will Carla piñeyro Sublett’s experience at IBM specifically translate to enhancing BigTime Software’s market position?

Strengthening Leadership with Marketing Expertise

BigTime Software, a leading provider of project management and resource scheduling solutions for professional services firms, has announced the appointment of Carla Piñeyro Sublett to its Board of Directors. This strategic move brings important marketing leadership experience to BigTime, poised to accelerate the company’s growth and market penetration. Piñeyro Sublett’s arrival is notably noteworthy given her extensive background at IBM, where she served as Chief Marketing Officer (CMO).

Carla Piñeyro Sublett’s Background & IBM Legacy

Piñeyro sublett’s career at IBM spanned numerous leadership roles, culminating in her position as CMO. During her tenure, she was instrumental in driving IBM’s brand strategy, digital conversion, and go-to-market initiatives. Her expertise encompasses:

Brand Management: Building and maintaining a globally recognized brand.

Digital Marketing: Leading innovative digital campaigns and strategies.

Marketing Strategy: Developing and executing complete marketing plans.

Demand Generation: Creating and nurturing leads to drive revenue growth.

Customer Experience: Enhancing customer engagement and loyalty.

Prior to IBM, Piñeyro Sublett held key marketing positions at other prominent technology companies, further solidifying her reputation as a seasoned marketing executive. Her experience with large-scale enterprise solutions aligns well with BigTime’s target market.

Impact on BigTime Software’s Growth Strategy

The addition of Piñeyro Sublett to the Board of Directors signals BigTime’s commitment to aggressive growth and market leadership within the professional services automation (PSA) space. Her guidance will be invaluable as BigTime navigates:

Expanding Market Share: Identifying and capitalizing on new market opportunities.

Product Innovation: Guiding the development of innovative features and solutions.

Strategic Partnerships: Forging alliances to expand reach and capabilities.

Enhanced Marketing Efforts: refining marketing strategies to attract and retain customers.

Competitive Positioning: Strengthening BigTime’s position against competitors in the PSA market.

Benefits of Board Diversity & Expertise

Bringing on a director with Piñeyro Sublett’s experience offers several key benefits:

Independent Oversight: Provides an objective viewpoint on company strategy and performance.

Industry Insights: Offers valuable knowledge of the technology landscape and market trends.

Network Access: Opens doors to new partnerships and opportunities.

Risk Management: Enhances the board’s ability to identify and mitigate potential risks.

Improved Governance: Strengthens corporate governance practices.

BigTime Software: A Leader in PSA Solutions

BigTime Software provides a comprehensive suite of project management, resource scheduling, and time tracking tools designed specifically for professional services firms. Key features include:

Project Accounting: Accurate tracking of project costs and revenue.

Resource Management: Efficient allocation of resources to maximize utilization.

Time & Expense Tracking: Streamlined time and expense reporting.

Billing & invoicing: Automated billing and invoicing processes.

Reporting & Analytics: Data-driven insights to improve project performance.

These features help firms improve profitability, streamline operations, and enhance client satisfaction. The company serves a diverse range of industries, including accounting, architecture, engineering, and consulting.

The Future of BigTime with Enhanced Marketing Leadership

With Carla Piñeyro sublett’s guidance, BigTime Software is well-positioned to continue its growth trajectory and solidify its position as a leading provider of PSA solutions.Her expertise in brand building, digital marketing, and strategic planning will be instrumental in driving the company’s success in the years to come. This appointment represents a significant investment in BigTime’s future and a commitment to delivering remarkable value to its customers.