2024-03-30 18:51:15
Biometric authentication: use of the tool is expected to grow by around 400% by 2027
Identity verification features are allies in the fight against counterfeits and fraudulent activities on the web
In a scenario where cases of cyberattacks and online data falsification grow exponentially every year, tools that employ biometric authentication stand out as resources that help ensure security, taking advantage of unique physical characteristics such as fingerprints, voice and even selfies to validate identities and protect personal data.
According to data from the Mordor Intelligence report, the biometrics market is expected to expand at an annual rate of 22.7% until 2025, driven precisely by the increased interest in more effective security solutions in various sectors. Another piece of data that confirms this is a survey by Juniper Research, which reveals that the volume of global transactions is expected to grow 383% over the next four years, reaching 39.5 billion biometric operations by 2027.
Electronic signature company
For Cristian Medeiros, CTO of Clicksign, an electronic signature company that materializes relationships between people and businesses in the digital environment, the use of biometric authentication presents itself as a versatile solution, which can be applied in different everyday situations. “It is currently possible to use biometrics in a large number of applications, from releasing physical access with the use of fingerprints, on doors and turnstiles, to validating people’s identities through face recognition, which can even be used to sign contracts. digitally”, he comments.
Facial biometrics
Facial biometrics, in addition to ensuring the identity of signatories to digital contracts, also enables the ability to make secure payments and identify suspicious activities for companies, ensuring a safer and more satisfactory shopping experience for consumers. Studies such as Serasa Experian reveal that thousands of fraud attempts were blocked through the use of facial biometrics. From a sample of 42.1 million biometric queries, between the months of October 2022 to March 2023, 13.4% had a high probability of being fraudulent operations.
If these deals were completed, the loss would be in the order of R$29 billion.
Expansion of AI and biometric authentication
Medeiros also reinforces that despite the increasing use of Artificial Intelligence, the use of facial authentication features such as, for example, the dynamic selfie, which captures facial expressions to confirm the existence of a real person in an online signature, are effective against forgery. “Even as the use of AI in biometric attacks increases, companies like Clicksign are adopting security measures such as ‘Proof of Life’ through videos for facial authentication and regular security tests to detect and fix vulnerabilities,” he says he.
“Currently, biometric authentication tools have a high degree of security, with an immense capacity to prevent the most diverse types of fraud, this allows us to create strategies that improve various points in the customer journey, facilitating access, strengthening integrity and optimization of corporate processes.”, concludes the Clicksign CTO.
About Clicksign
Clicksign is a company known for materializing relationships between people and businesses in the digital environment. Its purpose is to make them increasingly intelligent, allowing more businesses to take place. Founded in 2010, the company has already provided increased security, practicality and convenience in digital transactions to thousands of partner companies, in different areas of activity, through its personalized solutions in the SaaS model. This enabled brands to maintain a lasting and continuous relationship with their customers, helping them to drive revenue growth.
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