- Writing
- BBC News World
image source, Bizarrap/Twitter
This is the premiere of a most successful collaboration in Spanish in the history of YouTube.
The expectation was high, but it was difficult to imagine the impact that the collaboration between Shakira and the Argentine producer Bizarrap, BZRP Music Session #53, has had.
The song in which he alludes to his separation with Gerard Piqué, the infidelity of the former soccer player and his new partner, became the premiere of a song in Spanish or Latin with the most views in 24 hours in the history of YouTube.
reached more than 50 million views and easily surpassed the debut of other hits such as the remix of Luis Fonsi’s Despacito with Justin Bieber. At the time of writing this text, it was already close to 65 million views.
image source, Getty Images
Shakira spent regarding 12 years with Gerard Piqué in one of the most media relations in the world of music and soccer.
As Shakira published in her stories on Instagram, these figures made it the number one song globally, in almost all of Latin America and the United States and in countries as far away as the United Kingdom, Luxembourg or Australia.
In addition to being number three in Germany and Tunisia and tenth in Japan.
full range
Shakira’s Music Session was also the most popular in its debut of those published by Bizarrap, surpassing number 49 together with Residente.
image source, Getty Images
Bizarrap was the most listened to Argentine artist on Spotify in 2022.
Although yes, in total numbers it is still very far from the 419 million views that the session number 52 of the Spanish rapper Quevedo published six months ago or the 351 million views of the session number 36 of Nathy Peluso.
What these numbers also show is the reach of Bizarrap with its music sessions that made him the most listened to Argentine artist of 2022.
As a reference, among the most popular Latin artists in another well-known musical session, such as the Tiny Desk of the American station NPR, are the Mexican Natalia Lafourcade with 27 million and the Colombian Karol G with 11 million.
image source, Bizarrap Twitter
The song alludes to Shakira’s separation from Gerard Piqué and his infidelity.
Beyond YouTube, the song reached to the number 1of the most popular playlists in Spanish on Spotify as Frecuencia Pop, Viva Latino and Éxitos México y España.
As well as number 7 among the most listened to songs worldwide on Apple Music.
On Twitter, the video posted by Bizarrap is close to 32 million views.
All these numbers make this collaboration the most successful premiere in the history of a song in Spanish on music platforms and social networks.
And that without talking regarding the impact and the reactions that his letter had.
Of “clara-mind“ a “you willpic“
Since the song was published, there began to be reactions of all kinds on social networks.
Artists from both sides of the Atlantic Ocean, official accounts of brands that were mentioned and many other companies might not or did not want to pass up the opportunity to be part of the media storm that dominated the trends all day long.
image source, Getty Images
Shakira and Alejandro Sanz have collaborated and performed together several times throughout their careers,
“I’m worth two out of 22, you traded a Ferrari for a Twingo, you traded a Rolex for a Casio” was undoubtedly the most talked regarding.
But they also generated comments when she sang “A wolf like me is not for beginners”, “Women no longer cry, women invoice, “I only make music, sorry that you get… stung” and “He has the name of a good person, clearly… mind it’s not what it sounds like”.
The Spanish Alejandro Sanz tweeted a howl, while the also Spanish Aitana published Shakira’s name along with two hearts to later refer to the videos that analyzed the hints: “What hints?”, she wondered.
Tokisha Peralta, Fonseca, Villano Antillano and even Antonela Roccuzzo, Lionel Messi’s wife, commented on the song on different networks.
Along with Shakira, the other trends that dominated the networks were undoubtedly Twingo and Casio.
image source, Twitter Renault Spain
Renault not only seized on the mention, they seized on elements of the song in their tweet.
The official account of the educational division of the brand of watches and calculators took advantage of the mention that to highlight its products they are for life and thanked the Colombian singer by opening a thread to comment on the services it offers.
From Renault Spain they were not left behind and published a photo of their Twingo model with the number 22 on the door, the age Shakira refers to as Piqué’s girlfriend, and the message “For guys and girls like you. Turn up the volume!” next to the tags #clearly, #young, #agile and #mischievous.
What is not clear, despite all the repercussions it has had, is whether the song has a name or will simply be known as session 53.
