For the first time, Black shopkeepers were brought together in a single space to exchange experiences, share ideas and a lot of content. This Wednesday (8), everyone was received at the Brazil Housein São Paulo, for the first annual meeting from Black Stores.
The event featured a lecture by Carlos Ferreirinha*, one of the main names in the luxury market in Latin America, with the theme “The palate does not retreat”, and the participation of Calu Fontesan artist who signs a special collection for Decortiles in 2023.
Ferreirinha spoke about the home as new protagonist about three years ago. With the idea of long stay – extended time – this space was re-signified, favoring the civil construction market. Desirability was also the theme, remembering that more than selling, it is necessary to excite.
“We need to educate the customer so that he prefers us. We are all the result of brands that have educated us. We are educated by beauty, by something else. And this obligation to educate the customer is ours, to show who we are, that we have a differentiated value”, Carlos Ferreirinha.
On Thursday (9), guests went through an experience in trends and inspiration with the Product Development coordinator, Eduardo Boselloas well as a tour of the showroom to get a closer look at the Decortiles 23 collection and a space for business.
“It was a special moment because we materialized what we dreamed of. After opening more than 20 stores, we understood that it was time to bring the tenants together, exchange experiences, listen to their wishes, redirect routes, share our wishes and goals, share our dreams with them. In this first meeting, we had a lecture focused on the luxury market and we chose someone who is an icon in this segment. Right choice! For the next ones, we intend to bring topics such as trends, business management and planning”, Rogerio Longonicommercial and marketing director.
