The idea is that the car is initially equipped with a wide range of equipment, but if the owner does not use it, then he does not pay anything, but to unlock the options, you need to buy a subscription to this or that equipment. Let’s say seat heating costs $18 a month – you can use it only in the cold season, and pay nothing in other periods. There is a subscription for a year ($176) or three years ($283). And if you want, as usual, to get heating at your disposal forever, then you make a one-time payment of $406.
BMW introduced a monthly fee for heated seats and other options
written by Alexandra Hartman Editor-in-Chief
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Alexandra Hartman Editor-in-Chief
Editor-in-Chief Prize-winning journalist with over 20 years of international news experience. Alexandra leads the editorial team, ensuring every story meets the highest standards of accuracy and journalistic integrity.