BMW ConnectedDrive
according to The Verge reports, BMW will start to test the monthly fee service of in-vehicle hardware in five markets including the United Kingdom, Germany, South Korea, New Zealand and South Africa. These hardwares include heated front seats (regarding US$18 a month), automatic high beams (regarding US$12 a month) and a heated steering wheel (regarding US$12 a month), and their related hardware has been installed in the car , but the car will only be activated via OTA following the car is “subscribed” to BMW’s ConnectDrive store. In addition to hardware, there are also some software subscription features, such as camera monitoring (regarding US$30 a year) and online music library (regarding US$213 a year).
For some services that will change over time, such as maps or self-driving functions, it should be reasonable to subscribe to get the latest version, but fixed (and already installed) hardware functions will also be charged The monthly fee is a little weird. Maybe buyers can carefully calculate the number of years the car is expected to be used, multiply by the annual fee, and then decide whether to rent it monthly or buy it out; or if the heating function can only be activated in the cold winter months, it may also save money. next money. It’s just that if the hardware is already installed, does the car I buy not include the cost of these hardware? How to prove this?
