Bodega Aurrerá exposed to Profeco for TV "offer" of 5 thousand pesos

The Internet user identified as @AxelRaze shared a video showing the publication of the firm’s website.
The consumer described the promotion as a “supposed offer” and made Profeco part of the conversation.
To date, the complaint has not been answered by the brand’s customer service account or by authorities.

Complaints on social networks against brands for misleading have become very popular. This is due to the reach that these platforms have to the point of reaching the corresponding organisms that protect the consumer, as is the case of an Internet user who denounced Bodega Aurrerá on his Twitter account before the Federal Consumer Protection Office (Profeco) for sharing on his digital portal an alleged offer of a TV for 5 thousand pesos.

Misleading is known as one that presents false claims about a product or service promoted by a brand, with the intention of attracting a large number of consumers.

Given this definition, 56.4 percent of users who register on the Internet from around the world express concern about not knowing what is true and what is not, so these data reveal that at least we have all been victims of the misleading or fake news, regardless of the medium, Statista notes.

Profeco is the body that is in charge of this type of crime in Mexico, since it is mentioned in the Federal Consumer Protection Law, which grants it the power to initiate a “Procedure for infractions of the law on “, in accordance with the articles 1, 6, 13, 24, sections I and XX, 32 and 123.

Complaint to Bodega Aurrerá for misleading

A consumer from Bodega Aurrerá decided to exhibit to the supermarket store, then he is promoting a TV that he has in his presentation in its digital portal the price of 5 thousand 499 Mexican pesos and when it enters the publication the same television comes out with the cost of 9 thousand 890 Mexican pesos.

The Internet user identified as @AxelRaze shared the video in which he shows what the publication looks like on the firm’s website, so the consumer described the promotion as a “supposed offer”.

@Profeco @BodegaAurrera
I attach a reference video about this supposed offer: pic.twitter.com/IZ6x2qM7Qt

— raze (@AxelRaze) April 27, 2022

To date, the complaint dated April 27 has not been answered by the brand’s customer service account, nor by Profeco.

It is not the first time that consumers report a brand to Profeco for misleading , let us remember the case of a Burger King customer who also took to his Twitter account to showcase the fast food brand before the organism for not selling the same product that it presents in its images.

Or there are also complaints of this kind against BBVA Mexico, after several users exhibited them with videos and images of a promotion they carried out on their digital portal and this was not what they mention.

This only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, Therefore, Merca 2.0 requested the position of the brand in order to tell both versions of the story.; however, so far it has not been received. The note will be updated in case of a response.