Do-it-yourselfers swear by the cordless screwdrivers from Bosch, househusbands by the washing machines from the German electrical appliance manufacturer. Bosch is one of the kings of DIY stores in the agglomerations.
Now the Germans in Switzerland are looking to be close to well-heeled customers – with their own shops. The company is going full steam ahead. A Bosch store with a showroom is set to open in the epicenter of Swiss high finance as early as autumn: on Paradeplatz in Zurich. This is reported by the “Handelzeitung” in its current issue.
The price for one square meter of retail space in the immediate vicinity of Bahnhofstrasse is around 10,000 francs. Bosch thus occupies one of the most expensive locations in Zurich, writes the “NZZ” in a report.
Everyone welcome at this address
Milan Prenosil, Sprüngli President and President of the Zurich City Association, is quoted as saying about the new neighbor: “Regardless of whether it is a luxury brand or not, the market will show whether Bosch will be financially successful there .» Welcome to the address everyone.
Bosch’s nearest neighbor is not only the Confiserie Sprüngli, a popular stop for tourists. The major banks UBS and CS also have their headquarters on Paradeplatz. The lake basin – also not far away. In the other direction: world brands from the watch industry, luxury clothing chains and Co.
From Jelmoli in the direction of the train station, things get a bit trashy by Bahnhofstrasse standards, with H&M, Fielmann, Telekom shops and pharmacies.
Bosch moves to Nobelschneider location
But of course: Soon there will also be ovens, refrigerators and other household appliances made in Germany. In a top location, on 290 square meters, where the London noble tailor Hackett previously resided, in the more luxurious part of the Bahnhofstrasse.
Are washing machines part of the expectations of foreign and Swiss tourists? Or is Bosch primarily concerned with visibility and for a new clientele? The latter is probably the most likely.
According to Bosch, it is convinced that it is contributing to the “frequency, diversity and liveliness of Paradeplatz” with events in the store, among other things. (euros)
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