Bose
Under the rise of many emerging audio brands, old brands also need to work hard to maintain their status.However, it is getting worse Bose But we have to keep on “dynamic layoffs”,Boston Globe From the public data, it can be seen that they have reduced from 9,000 employees in 2019 to 7,000 in 2021, and recently in March it was said that the entire hearing aid department was abandoned, and another 245 people were laid off. Some laid-off employees reported that,Frames audio glasses,SoundControl New products from Bose, such as hearing aids, have missed sales targets, and brands like Apple and Sony have stepped up to grab their market share.
A source said that there are 245 people in the health care products department responsible for hearing aid products. Although they have cancelled the original sleep headset project, it is said that the CEO. Purple Snyder After listening to an external evaluation, it was accepted that the department should be closed.
Bose spokeswoman Joanne Berthiaume confirmed the latest layoffs to Globe, but declined to comment on changes in staff numbers and company strategy, saying only that it would help Bose focus on products “more important to customers”, while pointing out that they have other The field is hiring nearly 200 vacancies.